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Annals of Nostalgia Marketing – McLaren McL 6GT
McLaren Automotive today showed the McL 6GT at the 2026 Monterey Car Week. The first McLaren car of its kind, its design connects McLaren’s heritage to the present, using the McLaren M6GT – Bruce McLaren’s original, but unfulfilled Super Car dream, as its inspiration. [The past is present here McL 6GT celebrates a form of driving connection that is now rare: tactile, analogue, and mechanical. Whether this endangered species is sought after or salable awaits production and sales results – AutoCrat.] Continue reading →