Tag Archives: Nick Collins

Annals of Nostalgia Marketing – McLaren McL 6GT

McLaren Automotive today showed the McL 6GT at the 2026 Monterey Car Week. The first McLaren car of its kind, its design connects McLaren’s heritage to the present, using the McLaren M6GT – Bruce McLaren’s original, but unfulfilled Super Car dream, as its inspiration. [The past is present here McL 6GT celebrates a form of driving connection that is now rare: tactile, analogue, and mechanical. Whether this endangered species is sought after or salable awaits production and sales results – AutoCrat.] Continue reading →

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Racing Return! McLaren MCL-HY 2027 WEC Hypercar Shown

“Years and months in the making and here we are, revealing the MCL-HY to the world. McLaren Racing now has three race cars ready to contest the biggest motorsport series in the world; Formula 1, IndyCar and WEC. This means McLaren, its partners and fans can challenge for the Triple Crown of Monaco GP, INDY500 and the 24 Hours of Le Mans together – a unique cross-series story that sets us apart,” said Zak Brown, Chief Executive Officer, McLaren Racing. Continue reading →

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