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Tag Archives: indianapolis 500
Annals of Marketing – Indy 500 Milk Cartons
Indianapolis Motor Speedway (IMS) said today that the American Dairy Association Indiana and Prairie Farms Dairy are collaborating to bring Indianapolis 500-branded milk pints and cartons to fans across the Midwest. The tradition of drinking milk after winning the Indianapolis 500 goes back to 1936 when Louis Meyer, an avid drinker of buttermilk, requested a bottle after winning his third Indy 500. As the story goes, a dairy industry executive saw the newsreel footage of the iconic moment and requested milk be made available to the winner of each Indianapolis 500 thereafter. Continue reading
Posted in auto news, marketing, milestones, news analysis, people, racing
Tagged American Dairy Association Indiana, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Helio Castroneves, indianapolis 500, Indianapolis 500-branded milk, Indianapolis Motor Speedway, indycar, J. Douglas Boles, Josef Newgarden, Ken Zino, Marcus Ericsson, Penske Entertainment, Prairie Farms Dairy, Takuma Sato, Will Power, X @KenAutoinformed
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Chevy Versus Honda in Fastest Field Ever at Indy 500
Alex Palou produced Honda’s fourth consecutive Indianapolis 500 pole yesterday in a qualifying contest that resulted in the fastest field at 232 mph, as well as one of the closest front rows in Brickyard history. Continue reading
Corvette Z06 is Pace Car for 107th Indianapolis 500
With a Red Mist (not to be confused with the racer’s meaning of that term. Ah the perils of young communications people) Metallic exterior paint and two-tone Jet Black and Sky Cool Gray with Torch Red accents on the interior, the ‘Vette also has the requisite marketing Indianapolis 500 logos. Continue reading
Honda Beats Chevrolet at the Brickyard. Record Purse Claimed
The Indianapolis 500 purse record was shattered after a chaotic and red-flagged 106th Indianapolis 500 with race-winner Marcus Ericsson taking home $3.1 million from a total purse of $16,000,200. Continue reading
Posted in racing
Tagged auto industry commentary, autoinformed.com, indianapolis 500, irl, Ken Zino, roger penske
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The Brickyard – Honda vs Chevy at Indy 500 Sunday
Perhaps even more so after today’s “Carb Day,” which used to be a practice session to allow teams to adjust, ahem, carburetors. Chip Ganassi Racing continued its May dominance as Tony Kanaan was the fastest overall and led three of the team’s drivers in the top four of the 2.5-mile lap chart Friday. The 2013 Indy 500 winner Kanaan’s top lap in the 90-minute session – shortened and started two hours late due to morning rain – was 227.114 mph in the No. 1 The American Legion Chip Ganassi Racing Honda. Continue reading
Posted in racing
Tagged auto industry commentary, autoinformed.com, Chip Ganassi Racing, indianapolis 500, Ken Zino, Team Penske
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Helio Castroneves Sets Record-Tying Fourth Win at Indy 500
It is ironic that Castroneves was eased out of Team Penske’s Indy Car Team for a seat racing sports cars. The fan favorite returned to open wheel racing this year and presented Roger Penske – now owner of the Indy 500 – with a reminder that age and cunning often overcome a track full of fast but ultimately losing young racers. That’s what happens when you dance – or race – with stars Continue reading
Posted in racing
Tagged auto industry commentary, autoinformed, autoinformed.com, indianapolis 500, Ken Zino, Meyer Shank Racing, roger penske
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Penske’s Pagenaud on Indy 500 Pole. McLaren Shut Out
Simon Pagenaud, driver of the #22 Penske IndyCar Chevrolet V6, qualifies fastest Sunday May 19, 2019, capturing the pole position for the IndyCar Series Indianapolis 500. The 103rd running of the Indianapolis 500 will take place on Sunday, May 26. Continue reading
Posted in racing
Tagged autoinformed.com, automotive blog, indianapolis 500, Ken Zino, Penske, Simon Pagenaud
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Chevrolet to Power Fernando Alonso’s 2019 Indy 500 McLaren
Chevrolet and McLaren have a racing history dating back to the mid-1960s. In 1966, Chevrolet and McLaren partnered in the Can-Am Series – one that makes the current Indy spec cars and their limited aero packages laughable given what was then an all-out racing series. Their teams won more than 70% of the races during the next seven years, including 23 in a row from 1968-1970. Continue reading
Franchitti to Drive Camaro Z/28 Pace Car at Indy 500
Three-time Indianapolis 500 winner Dario Franchitti will drive a 2014 Chevrolet Camaro Z/28 to pace the 98th running of the Indianapolis 500 on May 25. Continue reading
Posted in auto news, engineering, marketing, milestones, racing, shows and events
Tagged autoinformed, autoinformed.com, indianapolis 500, Ken Zino
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Honda Reveals Indy Car Refueling Interlock System
American Honda has revealed a refueling safety interlock system designed to reduce the potential for pit fires and injuries caused by drivers pulling out with the hose still attached. An accident that resulted in serious injuries during an American Le Mans Series race in 2008, prompted Honda Performance Development (HPD) to start development of a safety system that prevents engagement of first gear while the car is still refueling. Continue reading

Racing Return! McLaren MCL-HY 2027 WEC Hypercar Shown
“Years and months in the making and here we are, revealing the MCL-HY to the world. McLaren Racing now has three race cars ready to contest the biggest motorsport series in the world; Formula 1, IndyCar and WEC. This means McLaren, its partners and fans can challenge for the Triple Crown of Monaco GP, INDY500 and the 24 Hours of Le Mans together – a unique cross-series story that sets us apart,” said Zak Brown, Chief Executive Officer, McLaren Racing. Continue reading →