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Annals of Marketing and Racing – Cadillac Opulent Velocity
Cadillac said today that its view what the future of electric performance is contained in teaser look released of the Opulent Velocity concept vehicle. It is designed to market the past, present and future of Cadillac and its performance brand, V-Series. In marketing speak, Opulent Velocity represents the duality of the Cadillac brand defined in the name, Opulent + Velocity.
“Opulent Velocity is designed to foreshadow a zero emissions expression of performance and modern luxury leadership,” said Bryan Nesbitt, executive director, Cadillac Global Design. “We will share more later this year, so stay tuned.” Continue reading →