Tag Archives: Sebastian Mackensen

BMW 2024 U.S. Sales Up Slightly

“This is a fantastic result, which is a direct reflection of the BMW brand’s strength and superior product line-up. U.S. customers really love our ‘Ultimate Driving Machines’ – regardless of drivetrain – which fueled sales growth of both ICE and BEV vehicles,” said Sebastian Mackensen, President & CEO, BMW of North America. Continue reading

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BMW North America Q2 US Sales: BMW -18.3%, Mini -45%

We are pleased that demand remains strong, however this quarter was not without its challenges, as our sales were constricted only by the limitations of available inventory,” said Sebastian Mackensen, President and CEO, BMW of North America. Continue reading

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New responsibilities at BMW. MINI Position Vacant?

Starting in 2013 Mackensen was initially in charge of global sales and marketing for MINI, before assuming overall responsibility for the brand in 2015. His successor will be named later. Continue reading

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