Tag Archives: Stella Li

Football marketing – BYD and FC Internazionale Milano

The BYD Group, a massive China-based electric vehicle company (1211 HKG) announced the launch of a three-year strategic partnership with FC Internazionale Milano (Inter), becoming the club’s Global Automotive Partner. It’s the latest foray of Chinese EV companies into established markets. 

“BYD’s name means Build Your Dreams, and I think this partnership is a dream for young people, for everybody with a passion for football. Inter Milan is well recognized for its energy, for never giving up, for always fighting for success and for its rapid growth into a global brand with a worldwide fanbase that extends beyond the San Siro stadium and Serie A. These are qualities that BYD shares as a fast-growing brand too – we’re a global green technology company with the dream to fight climate change and cool the earth by one degree. We’re working so hard to do this – we have 120,000 engineers working day and night, producing 45 patents every working day because they love their job and they want to win. This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter,” said Stella Li, Executive Vice President of BYD. Continue reading

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