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Annals of Marketing – NASCAR and Cuervo® Link
“Our fans come to the track to have a great time – to celebrate, connect and create memories around incredible racing – and Cuervo is a natural partner to help us elevate that experience,” said Craig Stimmel, Senior Vice President and Chief Commercial Officer, NASCAR. “There’s a strong commonality between NASCAR fans and Cuervo consumers, and together we’ll bring that energy to life through premium activations (sic), immersive hospitality and unforgettable moments that make race day even more special.” Continue reading →