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Annals of Marketing – Lotus Emira Clark Edition
Lotus* said today that it will honor one of its works drivers with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix. The Emira Clark Edition pricing will be £115,000 in the UK,€140,000 in Germany.
“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said. Continue reading →