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Tag Archives: Formula 2
Annals of Marketing – Lotus Emira Clark Edition
Lotus* said today that it will honor one of its works drivers with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix. The Emira Clark Edition pricing will be £115,000 in the UK,€140,000 in Germany.
“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said. Continue reading
Posted in auto news, design and styling, marketing, performance, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Formula 1, Formula 2, Jim Clark and Team Lotus, Ken Zino, Lochcarron Scotland, Lotus Emira Clark Edition, Tasman Series, X @KenAutoinformed
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Porsche Mourns Jochen Mass Death
Porsche AG (P911.DE) said this week that it mourns the “death of one of the family – with gratitude, respect and deep affection.” Jochen Mass, the former works racing driver died on 4 May 2025 at the age of 78 in Cannes, France.
“We are very saddened by the news of his death. Jochen Mass was a driver with depth. One who could understand the car like few others”, said Thomas Laudenbach, Vice President Porsche Motorsports. “He had an excellent feel for technology and for everything that makes a team strong. We are losing a remarkable driver and a trusted companion who was with us for many years. His legacy extends well beyond his success – it lives in memories, in stories and in his way of thinking about motorsports. Our thoughts are with his family.” Continue reading →