Tag Archives: toyota tacoma

Annals of Marketing – 2024 Toyota Tacoma in Blue Beetle

Posted on 25 August 2023 by Ken Zino

Toyota (NYSE:TM) is marketing the 2024 Tacoma pickup with DC’s newest Superhero in his debut movie, “Blue Beetle,” which made its world premiere in theaters last week. The action movie uses multiple generations of Tacoma as Jaime Reyes is forever changed when an ancient piece of alien technology, the Scarab (no relation to the car) transforms the college grad into the hero – The Blue Beetle. Continue reading →

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IIHS – Small Crew Cab Pickups Flunk Crash Tests

Posted on 28 June 2023 by Ken Zino

Most small pickups fall short when it comes to protecting passengers seated in the rear, according to the latest crash test ratings from the Insurance Institute for Highway Safety released today. None of the five small crew cab pickups IIHS evaluated has a good rating. The Nissan Frontier is rated acceptable. The Ford Ranger earns a marginal rating, and the Chevrolet Colorado, Jeep Gladiator and Toyota Tacoma are all rated poor. The ratings only apply to the crew cab versions. Continue reading →

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Milestones – Toyota Baja 10 Years of Tacoma Production

Posted on 2 December 2013 by Ken Zino

So much for the Obama Administration’s pledge, err political blather, to eliminate needless government regulations. The chicken tax stands after all these years. Moreover, so much for the Administration’s promise to create American manufacturing jobs. As to Ford’s conduct, well make up your own mind, but if the laughable proposition that “corporations are people” is used, then hypocrite applies. Continue reading →

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New Ford Ranger Debuts in Bangkok – U.S. Bound?

Posted on 23 March 2011 by Ken Zino

Ford is billing the compact pickup truck as a global entry – it will be sold throughout Europe, Asia and South America – but remains mute if the Ranger will reappear in the United States, the world’s largest pickup truck market. Continue reading →

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