Toyota and Tesla to Build RAV4 EV at Toyota’s Woodstock, Ontario Production Facility, Not California

AutoInformed.com

Canadian taxpayers are subsidizing the production of the Toyota electric vehicle.

Toyota and Tesla Motors, Inc. (Tesla) said today that their jointly-developed RAV4 EV will be built at Toyota Motor Manufacturing Canada (TMMC) in Woodstock, Ontario beginning in 2012.

It was a blow to former NUMMI associates in Fremont, California whose UAW plant was shut down by Toyota last year. It was hoped that production of the fully electric version of the RAV4 would go into the plant when Tesla bought it in 2010. At the time some industry insiders thought that the joint program with Toyota on the EV was nothing more than an image cleaning effort by Toyota after it shut its only unionized plant in the U.S. Toyota owns a small stake in Tesla, and Tesla has previously said that a Model S electric sedan will go into production at Fremont sometime during 2012. Tesla’s latest financial results showed a $59 million loss for Q2 – in a losing streak that goes back to Tesla’s founding in 2003. Tesla went public in 2010.

Toyota will pay Tesla about $100 million to supply the electric powertrain, which includes the battery, motor, gearbox and power electronics for the RAV4 EV. Tesla will build the electric powertrains at its production facility in Palo Alto, California and then ship them to TMMC for final assembly into the vehicle.

Both the Canadian Federal and Ontario provincial governments are contributing about $140 million to Toyota for refurbishing its plants in Cambridge and Woodstock under the name Project Green Light. Toyota will use some of the government money to build the RAV4 EV along with the gasoline powered version.

AutoInformed.com

Tesla needs more income. The RAV4 EV will help but won’t alone make Tesla profitable.

“The Tesla-Toyota joint development team has agreed that building the vehicle at the Woodstock plant on the same line as the gasoline-powered RAV4, will streamline and simplify the production process and guarantee the highest level of quality control,” said Ray Tanguay, TMMC Chairman, who hosted Canadian officials at the plant today and thanked them for their support.

The RAV4 EV will be sold at U.S. Toyota dealers through Toyota Motor Sales, U.S.A., Inc. (TMS). Details including pricing, volume and regional distribution will be determined and announced at a later time, Toyota said in a statement.

In July of last year, Tesla and Toyota Engineering and Manufacturing, America (TEMA) collaborated to convert 32 conventional gas-engine RAV4 compact SUVs into fully functional RAV4 EV prototypes.

The RAV4 EV is one of several advanced-technology coming for Toyota. (Toyota previously sold an electric version of the RAV4 from 1997-2003 with limited success.) In addition to expanding the Prius family with the upcoming Prius V and Prius Plug-in Hybrid, Toyota will introduce an electric version of the Scion IQ in 2012 and a Hydrogen Fuel Cell Hybrid Vehicle by 2015.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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