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Toyota Motor Corporation (NYSE: TM and 7203.T) announced today that it has joined “TOKYO H2,” a new project launched by the Tokyo Metropolitan Government on 3 September aiming to make Tokyo a global leader in hydrogen. As part of this public-private initiative, the Crown has been introduced into the fuel cell taxi fleet to expand adoption.*
“The Crown combines the exceptional quietness unique to a fuel cell vehicle (FCEV) with spacious rear seating and excellent ease of entry and exit, delivering comfortable and a premium travel experience unmatched by conventional taxis,” Toyota said.
To achieve the Tokyo Metropolitan Government’s target for introducing fuel cell taxis (~600 by fiscal year 2030), Toyota will also aim to introduce 200 units by fiscal year 2025 and provide support.
To coincide with the project’s launch, Toyota has renovated and reopened the Toyota Mirai Showroom in Minato City, Tokyo originally established in 2015 as an information center on fuel cell vehicles (FCEVs) and hydrogen as the TOKYO H2 HUB. The new facility will serve as a center for collaboration among companies and organizations “working toward a hydrogen society, contributing to the project’s advancement and to the broader adoption of hydrogen energy,” Toyota said.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Toyota Joins Tokyo Hydrogen Fuel Venture
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Toyota Motor Corporation (NYSE: TM and 7203.T) announced today that it has joined “TOKYO H2,” a new project launched by the Tokyo Metropolitan Government on 3 September aiming to make Tokyo a global leader in hydrogen. As part of this public-private initiative, the Crown has been introduced into the fuel cell taxi fleet to expand adoption.*
“The Crown combines the exceptional quietness unique to a fuel cell vehicle (FCEV) with spacious rear seating and excellent ease of entry and exit, delivering comfortable and a premium travel experience unmatched by conventional taxis,” Toyota said.
To achieve the Tokyo Metropolitan Government’s target for introducing fuel cell taxis (~600 by fiscal year 2030), Toyota will also aim to introduce 200 units by fiscal year 2025 and provide support.
To coincide with the project’s launch, Toyota has renovated and reopened the Toyota Mirai Showroom in Minato City, Tokyo originally established in 2015 as an information center on fuel cell vehicles (FCEVs) and hydrogen as the TOKYO H2 HUB. The new facility will serve as a center for collaboration among companies and organizations “working toward a hydrogen society, contributing to the project’s advancement and to the broader adoption of hydrogen energy,” Toyota said.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.