Click to Enlarge.
Cadillac first used the advertising tagline “Standard of the World” in 1908. This week in GM’s luxury brand’s view indicated a new beginning for the Standard of the World, as Cadillac delivered the first hand-built CELESTIQ EV* ultra-luxury sedan to its owner.
“This week Cadillac said the CELESTIQ represents a new era of ultra-luxury at Cadillac. Each CELESTIQ embodies the ultimate expression of Cadillac technology, performance, refinement and innovation. Working with a CELESTIQ concierge, and with available curation assistance from a Cadillac designer, each client has the opportunity to create an entirely unique CELESTIQ to fit their tastes and desires,” Cadillac claimed.
The CELESTIQ EV was delivered to its owner in a private ceremony at the General Motors Global Technical Center. It was built to the client’s individual specifications, was handed over at an event at Cadillac House at Vanderbilt, where CELESTIQ clients can create their vehicle design.
“The engineering philosophy (marketing babble alert> in creating CELESTIQ – the north star that guided Cadillac engineers, designers, and stylists – was ‘Isolated Precision.’ CELESTIQ delivers on this ethos with both incredible ride comfort and precise handling. The all-electric CELESTIQ delivers 655 horsepower and 646 lb.-ft. of torque, enabling a 3.7-second sprint from zero to 60 mph with Velocity Max [footnote 1]. With a Cadillac-estimated 303 miles of battery range [2], CELESTIQ provides refined, comfortable driving on back roads and superhighway trips alike.
“Each CELESTIQ is built to order. Transaction MSRP will be determined by each client’s individual level of curation, starting in the mid-$300,000 range. Every CELESTIQ is assembled at the newly established Artisan Center on the GM campus in Warren, Michigan [3],” Cadillac said.
*AutoInformed on
Inevitable CELESTIQ footnotes
- On a closed course only. Based on Initial Vehicle Movement (IVM).
- On a full charge based on development testing and/or analytical projection consistent with SAE J1634 revision 2017 – MCT. Range subject to change prior to production. Actual range may vary based on several factors, including ambient temperature, terrain, battery age and condition, loading, and how you use and maintain your vehicle.
- Assembled using U.S. and globally sourced parts.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
1908 Echoed at Cadillac?
Click to Enlarge.
Cadillac first used the advertising tagline “Standard of the World” in 1908. This week in GM’s luxury brand’s view indicated a new beginning for the Standard of the World, as Cadillac delivered the first hand-built CELESTIQ EV* ultra-luxury sedan to its owner.
“This week Cadillac said the CELESTIQ represents a new era of ultra-luxury at Cadillac. Each CELESTIQ embodies the ultimate expression of Cadillac technology, performance, refinement and innovation. Working with a CELESTIQ concierge, and with available curation assistance from a Cadillac designer, each client has the opportunity to create an entirely unique CELESTIQ to fit their tastes and desires,” Cadillac claimed.
The CELESTIQ EV was delivered to its owner in a private ceremony at the General Motors Global Technical Center. It was built to the client’s individual specifications, was handed over at an event at Cadillac House at Vanderbilt, where CELESTIQ clients can create their vehicle design.
“The engineering philosophy (marketing babble alert> in creating CELESTIQ – the north star that guided Cadillac engineers, designers, and stylists – was ‘Isolated Precision.’ CELESTIQ delivers on this ethos with both incredible ride comfort and precise handling. The all-electric CELESTIQ delivers 655 horsepower and 646 lb.-ft. of torque, enabling a 3.7-second sprint from zero to 60 mph with Velocity Max [footnote 1]. With a Cadillac-estimated 303 miles of battery range [2], CELESTIQ provides refined, comfortable driving on back roads and superhighway trips alike.
“Each CELESTIQ is built to order. Transaction MSRP will be determined by each client’s individual level of curation, starting in the mid-$300,000 range. Every CELESTIQ is assembled at the newly established Artisan Center on the GM campus in Warren, Michigan [3],” Cadillac said.
*AutoInformed on
Inevitable CELESTIQ footnotes
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.