Click to enlarge.
Following its world premiere in Shanghai in April, the Mercedes-Benz Chauffeur-Driven Vision V started its global Grand Tour, starting in Dubai before making its debut in the U.S., Mercedes-Benz North America (MBNA) said today. After a stopover in Los Angeles, it will be showcased at the Mercedes-Benz Star Lounge at Pebble Beach, 14-17 August 2025. No word on powertrain offerings thus far. (Read AutoInformed.com on: Vision V – Mercedes- Teases Luxury Limousine)
“Traditionally crafted materials blended with hyper-modern, tech-savvy design elements that are just as stylish as they are unexpected, providing an unprecedented immersive digital experience.,” Mercedes-Benz said. “Pebble Beach Automotive Week is the ideal setting for the world’s finest automobiles, where enthusiasts and collectors gather to celebrate automotive excellence and innovation making it perfectly suited for the Vision V to showcase its immersive user experience.”
Click to enlarge.
“Karaoke, one of Vision V’s seven interactive “worlds” recently received a major update. After its huge success in China with a localized Chinese track, an English-language song is now available for Vision V’s U.S. stops. Additionally, the cinematic experience has been taken to the next level, with Dolby Vision delivering an even more immersive and visually stunning ride,” Mercedes said.
Both new technical aspects are integrated in the Vision V’s “Private Lounge” with its retractable, 65-inch cinema screen located under the floor. As soon as the passengers are inside and the doors are closed, it glides from a console designed with burr wood and Nappa leather. Through the transparent slats in the floor, passengers can watch as the display extends and separates the “Private Lounge” area from the cockpit.
Click to enlarge.
“The cinema screen comes to life and transforms the interior into an immersive world of experience – an individual retreat that can be used as a movie or gaming hub, a concert hall, an office, or an oasis of relaxation. With its 4K resolution, the cinema screen displays video and games with exceptional clarity and detail. With the stunning HDR imaging technology Dolby Vision, all the entertainment has richer colors and sharper contrast. 42 loudspeakers, including exciters in the seats, turn music into a haptic experience. Seven projectors in the headliner and floor expand the field of vision in addition to the side windows becoming additional “screens” and creating a digital 360-degree experience. This unique cocooning effect is further enhanced by the integration of ambient lighting when listening to music, where lighting adapts its colors to the rhythm of the music. The 65-inch cinema screen is operated via the touch-pad in the center console and can be extended and retracted from the floor,” Mercedes said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Mercedes-Benz Chauffeur-Driven Vision V in California
Click to enlarge.
Following its world premiere in Shanghai in April, the Mercedes-Benz Chauffeur-Driven Vision V started its global Grand Tour, starting in Dubai before making its debut in the U.S., Mercedes-Benz North America (MBNA) said today. After a stopover in Los Angeles, it will be showcased at the Mercedes-Benz Star Lounge at Pebble Beach, 14-17 August 2025. No word on powertrain offerings thus far. (Read AutoInformed.com on: Vision V – Mercedes- Teases Luxury Limousine)
“Traditionally crafted materials blended with hyper-modern, tech-savvy design elements that are just as stylish as they are unexpected, providing an unprecedented immersive digital experience.,” Mercedes-Benz said. “Pebble Beach Automotive Week is the ideal setting for the world’s finest automobiles, where enthusiasts and collectors gather to celebrate automotive excellence and innovation making it perfectly suited for the Vision V to showcase its immersive user experience.”
Click to enlarge.
“Karaoke, one of Vision V’s seven interactive “worlds” recently received a major update. After its huge success in China with a localized Chinese track, an English-language song is now available for Vision V’s U.S. stops. Additionally, the cinematic experience has been taken to the next level, with Dolby Vision delivering an even more immersive and visually stunning ride,” Mercedes said.
Both new technical aspects are integrated in the Vision V’s “Private Lounge” with its retractable, 65-inch cinema screen located under the floor. As soon as the passengers are inside and the doors are closed, it glides from a console designed with burr wood and Nappa leather. Through the transparent slats in the floor, passengers can watch as the display extends and separates the “Private Lounge” area from the cockpit.
Click to enlarge.
“The cinema screen comes to life and transforms the interior into an immersive world of experience – an individual retreat that can be used as a movie or gaming hub, a concert hall, an office, or an oasis of relaxation. With its 4K resolution, the cinema screen displays video and games with exceptional clarity and detail. With the stunning HDR imaging technology Dolby Vision, all the entertainment has richer colors and sharper contrast. 42 loudspeakers, including exciters in the seats, turn music into a haptic experience. Seven projectors in the headliner and floor expand the field of vision in addition to the side windows becoming additional “screens” and creating a digital 360-degree experience. This unique cocooning effect is further enhanced by the integration of ambient lighting when listening to music, where lighting adapts its colors to the rhythm of the music. The 65-inch cinema screen is operated via the touch-pad in the center console and can be extended and retracted from the floor,” Mercedes said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.