American Honda Advances the Circular Economy

Ken Zino of AutoInformed.com on American Honda Advances the Circular Economy

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American Honda (NYSE: HMC) said today that operations of its new Resource Circularity Center have begun. Located near the Marysville and East Liberty Auto Plants in Ohio, the Honda Resource Circularity Center is consistent with Honda’s global goal to reduce its environmental impact by creating a circular economy business model that maximizes material value and extends the lifecycle of indirect goods.*

“Going beyond traditional manufacturing recycling programs that focus on direct materials such as scrap metal and plastics used to produce products, the Honda Resource Circularity Center focuses on recycling and repurposing indirect goods – tools, equipment and other items used in operations, including those that support vehicle production. These include everything from tools like torque wrenches and industrial robots to office chairs and vehicle service replacement parts such as aluminum wheels. Honda aims to recover value from such decommissioned items, helping divert waste from landfills and lower reliance on virgin raw materials,” Honda said.

Extending the Lifecycle of Equipment and Auto Parts

The Honda Resource Circularity Center seeks to extend the lifecycle of indirect goods through internal asset redeployment, external sale, donation, and if necessary, disassembly for raw material recovery.

“In addition to dismantling and recycling obsolete components, the Honda Resource Circularity Center prioritizes reuse by first identifying opportunities to repurpose the decommissioned equipment and spare parts at other Honda facilities. This approach extends the lifecycle of assets and reduces waste, with remaining usable parts then offered for external sale. End-of-life vehicle service parts are also disassembled and recycled, with the goal of reintegrating the recycled content through Honda’s raw material stream to support a closed-loop system.

“Building on these efforts, Honda plans to explore additional opportunities across the business, such as donating non-technical goods to nonprofits or even repurposing scrap leather from car seats into luggage tags.

Honda has a long-term vision to expand the Resource Circularity Center business model near additional production facilities in North America, aiming to localize value recovery while reducing both environmental impact and operational costs,” Honda said.

“A circular economy isn’t just about recycling; it’s about how Honda can meet as many human needs as possible from a given resource, for as long as we can, until it can no longer serve a viable purpose,” said Matt Daniel, director of Procurement Sustainability, American Honda Motor Co., Inc. “The Honda Resource Circularity Center re-imagines the current linear model of buying, producing and disposing into a circular value model that recaptures value and reduces waste at every turn.”

*AutoInformed on

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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