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In Stuttgart today Porsche said that the new Porsche Card offers more than just the simple payment function, it is the key to the Porsche world.*
“‘Feel Porsche in every moment’ – With this motto, the new Porsche Card promises the Porsche spirit in credit card format. The comprehensive service package is specially tailored to Porsche customers and focuses on experiences, comfort and convenience. At the heart of the card are services from the areas of Porsche Family, Exclusive Lifestyle, Mobility and Peace of Mind. Popular benefits such as free Avis Priority airport parking or the comprehensive insurance package have been retained and expanded to include many other services,” Porsche said.
“The Porsche Card sets new standards with its iconic design: The card is made of metal, with polished edges and a profiled surface. Its value is noticeable from the very first touch. The engraved “Porsche” lettering rounds off the minimalist design. In addition to the standard black color, customers can choose six iconic vehicle colors to match their personal sports car: Carmine Red, Irishgreen, Gentian Blue Metallic, Ruby Star Neo, Bahama yellow and 89 Soho brown metallic for an extra charge,” Porsche said.
An interdisciplinary team of Porsche AG and Porsche Financial Services worked on the credit card. Porsche is now replacing its previous co-branding with a direct bank with a card-as-a-service model. The sports car manufacturer relies on international partners*: the card issuer is the Finnish fintech company Enfuce, the payment processing partner is Visa, and the Swedish bank Nordiska acts as a lender. With the help of this new set-up, Porsche is trying to scale the credit card internationally. The Porsche Card launched in Germany today on 11 November 2025. In the second step, the introduction in other European markets is planned.
“From the very beginning, it was our vision to offer our customers a holistic service. With the new Porsche Card, we can now fulfil their wishes even better,” said Wolfgang Ratheiser, Head of Corporate Finance and Treasury at Porsche AG. Volker Reichhardt, Managing Director of Porsche Financial Services GmbH, also focused on customers when developing the credit card: “With the new Porsche Card, we want to create a convenient and inspiring experience. Our customers should unmistakably feel at every moment: That’s Porsche, through and through.”
The integration into the My Porsche app also helps this requirement. Customers can apply for the card completely digitally and receive their virtual Porsche Card in real time through instant issuing. After that, the following applies: Simply pay with Apple Pay. On all Apple devices. [Conditions apply – AutoCrat.] The Porsche Card is immediately ready for use and existing vehicle and mobility services are automatically integrated. In addition, customers are seamlessly integrated into the Porsche ecosystem, which offers many exclusive experiences in the midst of the Porsche family – such as in Porsche Experience centers, the Porsche Museum or the Porsche Tennis Grand Prix.
The new Porsche Card costs 356 euros per year. The previous Porsche Card S will remain valid for all existing customers for a few months. Anyone who wants to apply for the new Porsche Card can now do so in the My Porsche app. Further information can be found under www.porschecard.de/en.
*This card (“Porsche Card”) is issued by Enfuce pursuant to license by VISA Europe Limited. Enfuce License Services Ltd (registered no. 2992502-3) is licensed by the Finnish Financial Supervisory Authority as an Electronic Money Institution. Porsche Financial Services GmbH is the manager of the Porsche Card program and Bankaktiebolaget Nordiska (publ) (registered no. 556760-6032) acts as credit provider in the cooperation. Nordiska is a bank authorized by the Swedish Financial Supervisory Authority (Finansinspektionen).
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Porsche Credit Card
Click for more.
In Stuttgart today Porsche said that the new Porsche Card offers more than just the simple payment function, it is the key to the Porsche world.*
“‘Feel Porsche in every moment’ – With this motto, the new Porsche Card promises the Porsche spirit in credit card format. The comprehensive service package is specially tailored to Porsche customers and focuses on experiences, comfort and convenience. At the heart of the card are services from the areas of Porsche Family, Exclusive Lifestyle, Mobility and Peace of Mind. Popular benefits such as free Avis Priority airport parking or the comprehensive insurance package have been retained and expanded to include many other services,” Porsche said.
“The Porsche Card sets new standards with its iconic design: The card is made of metal, with polished edges and a profiled surface. Its value is noticeable from the very first touch. The engraved “Porsche” lettering rounds off the minimalist design. In addition to the standard black color, customers can choose six iconic vehicle colors to match their personal sports car: Carmine Red, Irishgreen, Gentian Blue Metallic, Ruby Star Neo, Bahama yellow and 89 Soho brown metallic for an extra charge,” Porsche said.
An interdisciplinary team of Porsche AG and Porsche Financial Services worked on the credit card. Porsche is now replacing its previous co-branding with a direct bank with a card-as-a-service model. The sports car manufacturer relies on international partners*: the card issuer is the Finnish fintech company Enfuce, the payment processing partner is Visa, and the Swedish bank Nordiska acts as a lender. With the help of this new set-up, Porsche is trying to scale the credit card internationally. The Porsche Card launched in Germany today on 11 November 2025. In the second step, the introduction in other European markets is planned.
“From the very beginning, it was our vision to offer our customers a holistic service. With the new Porsche Card, we can now fulfil their wishes even better,” said Wolfgang Ratheiser, Head of Corporate Finance and Treasury at Porsche AG. Volker Reichhardt, Managing Director of Porsche Financial Services GmbH, also focused on customers when developing the credit card: “With the new Porsche Card, we want to create a convenient and inspiring experience. Our customers should unmistakably feel at every moment: That’s Porsche, through and through.”
The integration into the My Porsche app also helps this requirement. Customers can apply for the card completely digitally and receive their virtual Porsche Card in real time through instant issuing. After that, the following applies: Simply pay with Apple Pay. On all Apple devices. [Conditions apply – AutoCrat.] The Porsche Card is immediately ready for use and existing vehicle and mobility services are automatically integrated. In addition, customers are seamlessly integrated into the Porsche ecosystem, which offers many exclusive experiences in the midst of the Porsche family – such as in Porsche Experience centers, the Porsche Museum or the Porsche Tennis Grand Prix.
The new Porsche Card costs 356 euros per year. The previous Porsche Card S will remain valid for all existing customers for a few months. Anyone who wants to apply for the new Porsche Card can now do so in the My Porsche app. Further information can be found under www.porschecard.de/en.
*This card (“Porsche Card”) is issued by Enfuce pursuant to license by VISA Europe Limited. Enfuce License Services Ltd (registered no. 2992502-3) is licensed by the Finnish Financial Supervisory Authority as an Electronic Money Institution. Porsche Financial Services GmbH is the manager of the Porsche Card program and Bankaktiebolaget Nordiska (publ) (registered no. 556760-6032) acts as credit provider in the cooperation. Nordiska is a bank authorized by the Swedish Financial Supervisory Authority (Finansinspektionen).
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.