Ford Smart Mobility has bought Spin, a San Francisco-based electric scooter-sharing company that provides customers “an alternative for first- and last-mile transportation.” Spin, a dockless electric scooter sharing company is said to be a leading micro-mobility service provider with operations in 13 cities and campuses across the U.S. Using a Spin electric scooter costs $1 to rent and 15 cents per minute.
Ford Spin E-Scooter.
Spin is the latest move by Ford in the so-called “mobility space,” as the company attempts to build businesses that will help its poor operational and stock performance. Some company or companies – and it is an open and ever-expanding field – will provide mobility businesses to help customers get places more easily, more quickly and, allegedly, less expensively.
Scooters allow cities to offer a last mile transportation to residents because of “relative affordability.” Combined with ease of use and electrified power, scooters might also help reduce urban traffic congestion, parking limitations and pollution, although these promises or selling/talking points remain to be proven.
As noted, several mobility options are becoming available to people. Right now, people use multiple forms of transportation during a single trip. research shows nearly half of all trips made in the U.S. are 3 miles or less, according to “The Micro-Mobility Revolution,” a report by Populus. The true believers in the experimental mobility sector claim that businesses need to keep up with agile and adaptable customers.
Well Ford is one business that is trying to do so.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Buys E-Scooter Company Spin
Ford Smart Mobility has bought Spin, a San Francisco-based electric scooter-sharing company that provides customers “an alternative for first- and last-mile transportation.” Spin, a dockless electric scooter sharing company is said to be a leading micro-mobility service provider with operations in 13 cities and campuses across the U.S. Using a Spin electric scooter costs $1 to rent and 15 cents per minute.
Ford Spin E-Scooter.
Spin is the latest move by Ford in the so-called “mobility space,” as the company attempts to build businesses that will help its poor operational and stock performance. Some company or companies – and it is an open and ever-expanding field – will provide mobility businesses to help customers get places more easily, more quickly and, allegedly, less expensively.
Scooters allow cities to offer a last mile transportation to residents because of “relative affordability.” Combined with ease of use and electrified power, scooters might also help reduce urban traffic congestion, parking limitations and pollution, although these promises or selling/talking points remain to be proven.
As noted, several mobility options are becoming available to people. Right now, people use multiple forms of transportation during a single trip. research shows nearly half of all trips made in the U.S. are 3 miles or less, according to “The Micro-Mobility Revolution,” a report by Populus. The true believers in the experimental mobility sector claim that businesses need to keep up with agile and adaptable customers.
Well Ford is one business that is trying to do so.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.