GMC Hummer EV – Its First All-Electric Truck

AutoInformed.com on GMC Hummer EVGMC says it will introduce the Hummer EV with “remarkable capability” to the overcrowded electrified vehicle segment  during this weekend’s Super Bowl event with an ad titled “Quiet Revolution.” It’s scheduled to air during the second quarter.

The spot contrasts the, allegedly, staggering anticipated performance of GMC’s first all-electric truck with the quietness inherent in the operation of an electric vehicle.

The GMC Hummer EV truck will display the GMC brand’s design and engineering potential with a claimed:

  • 1,000 horsepower
  • 11,500 lb.-ft. of torque
  • 0 to 60 mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” gushed Duncan Aldred, vice president of Global Buick and GMC.

The GMC Hummer EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant with imported parts.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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