Genesis has opened its first standalone retail location in the United States, Genesis of Lafayette, Louisiana.
It has, says Genesis, “distinct brand elements, a transparent, open floorplan, an indoor vehicle delivery area, and infrastructure to support the upcoming portfolio of Electrified Genesis models… unique design elements are on full display, such as a private brand cube where customers may review material samples, vehicle specifications, and more in a stress-free environment.”
Genesis of Lafayette is the first of many planned retail facilities for the brand in the United States. Six more locations are currently under construction with an additional twenty in early planning stages. Genesis of Lafayette is owned and operated by dealer principal Arthur C. LeBlanc Jr. and Sterling Automotive Group. Customers can book an at-home test drive online, and take delivery of their new vehicle at their residence or place of business.
To celebrate the grand opening and give back to the community, Genesis Motor America and Genesis of Lafayette presented a $15,000 donation to the Boys and Girls Clubs of Acadiana. This charitable contribution marks the continuation of Genesis Gives, a new initiative that supports STEAM (science, technology, engineering, arts, mathematics) education, sports, and athletics programming for children. Genesis Gives has contributed more than $300,000 to causes across the United States since its launch in November 2021.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Genesis Opens First US Standalone Retail Store
It has, says Genesis, “distinct brand elements, a transparent, open floorplan, an indoor vehicle delivery area, and infrastructure to support the upcoming portfolio of Electrified Genesis models… unique design elements are on full display, such as a private brand cube where customers may review material samples, vehicle specifications, and more in a stress-free environment.”
Genesis of Lafayette is the first of many planned retail facilities for the brand in the United States. Six more locations are currently under construction with an additional twenty in early planning stages. Genesis of Lafayette is owned and operated by dealer principal Arthur C. LeBlanc Jr. and Sterling Automotive Group. Customers can book an at-home test drive online, and take delivery of their new vehicle at their residence or place of business.
To celebrate the grand opening and give back to the community, Genesis Motor America and Genesis of Lafayette presented a $15,000 donation to the Boys and Girls Clubs of Acadiana. This charitable contribution marks the continuation of Genesis Gives, a new initiative that supports STEAM (science, technology, engineering, arts, mathematics) education, sports, and athletics programming for children. Genesis Gives has contributed more than $300,000 to causes across the United States since its launch in November 2021.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.