RAM Pickup EV to be Shown. Peugeot Returning to US?

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Stellantis (NYSE / MTA / Euronext Paris: STLA) said today that CEO Carlos Tavares will deliver a keynote address on Thursday, 5 January 5 2023 in the Venetian Palazzo Ballroom in Las Vegas during the Consumer Electronics Show.

The presentation will likely be notable because it includes the global reveals of the Ram 1500 Revolution Battery Electric Vehicle Concept and the Peugeot Inception Concept. RAM of course is badly behind Chevrolet and GMC, Hummer and Ford in electrification of trucks.  The RAM 1500 RBEV based on STLA Frame, the BEV-by-design body-on-frame architecture.(AutoInformed.com on: Stellantis Overhauling European Dealer Network in 2023)

More interesting is Peugeot. The brand has not said it is returning to the US market, so why is the reveal here? “The Peugeot Inception Concept will showcase how the brand takes advantage of the next generation of cockpit platforms to re-invent the whole automobile experience, redesigning the interior space and reshaping driving gestures around the next generation of the Peugeot i-Cockpit,” the release said.

The Peugeot Inception Concept was announced at the Paris Motor Show in October 2022. Peugeot says it “will show how the Lion brand is taking advantage of  ‘BEV-by-design’ next-generation electric platforms to turn the entire automotive experience upside down.” Maybe it should be revealed in Australia?

Peugeot said it is “completely redesigning the interior space, reinterpreting driving gestures around the new generation PEUGEOT i-Cockpit and creating new digital and physical experiences.”

The reveal on Thursday 5th January 2023 will be held live at CES from 23:00 CET. It will be followed by a digital presentation and discussion on the future of the brand with the “PEUGEOT Brand Forward”  at 9am CET on Friday 6th January.