Lotus Eletre SUV EV at Goodwood

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Lotus has held its first ever UK test drives for its so-called hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit last Sunday as part of a new electric vehicle promotional event staged in conjunction with the Festival of Speed or is that now the festival of marketing? The Lotus Eletre claims to be the first of a new breed of pure electric performance SUVs. It is positioned as a “lifestyle vehicle.” The first customer deliveries of the hyper-SUV are expected in the coming months. (AutoInformed on: Chinese Hyper EV – the Lotus Eletre SUV Debuts; Lotus Elise, Exige, Evora Production Ends)*

“It is aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that is packed with the latest digital technology to make their driving life safer and more convenient,” Lotus said.

“The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car, the Emira, and the revolutionary aerodynamics of the all-electric Evija hypercar and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history in road and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, advanced materials, innovation and ingenuity,” Lotus said.

*In July 2021 Lotus unveiled the all-new Lotus Emira, its last gasoline-powered sports car  and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. An all-electric sports car (code-name Lotus Type 135) is currently being designed and engineered at Hethel. On 24 May 2017, Chinese Geely took a 51% controlling share of Lotus. The balance of 49% was bought by Etika Automotive, a holding company of Proton’s major shareholder Syed Mokhtar Albukhary.