First Look – Automobili Pininfarina PURA Vision

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Automobili Pininfarina* today in the Cambiano part of Turin introduced its PURA Vision design concept of an electric luxury vehicle – e-LUV in marketing babble. The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently revealed Battista Edizione Nino Farina hyper GT and another new production vehicle.

“PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle,” said Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina.

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“The first of our new portfolio – spectacular to behold and a different proposition, yet clearly inspired by PURA Vision – will be presented alongside this wonderful design concept at Automobili Pininfarina’s private residence during Monterey Car Week (17-20 August), as well as at The Quail – A Motorsports Gathering (18 August 2023),” said Dellachà .

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*Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina. The new company aims to be the most desired, sustainable luxury car brand in the world.

The company is a 100% Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark license agreement between Pininfarina S.p.A. and Mahindra & Mahindra Ltd. Pininfarina S.p.A. is an influential role in supporting design and production capacities based on its 90-year experience of producing many of the world’s most, well, iconic or exotic cars.