Robert Bosch has debuted integrated functions from previously separate vehicle domains on a computer chip. Now it has infotainment and driver assistance functions on one chip. So-called software-defined automobility goes hand in hand with a centralized vehicle and electric/electronic (E/E) architecture.
“Central vehicle computers are the heart of software-defined cars,” said Dr. Markus Heyn at a trade show.
At the center of the new vehicle computer from Bosch, called the cockpit & ADAS integration platform – is a single system on chip (SoC), which processes a variety of functions from the two areas of infotainment and driver assistance simultaneously. This includes, for example, automated parking and lane detection, paired with personalized navigation and voice assistance. Claimed advantages for vehicle manufacturers are that less space and cabling are needed, which in theory lowers costs.
Bosch projects a market volume of €32 billion 2030 for vehicle computers for infotainment and driver assistance alone. Hardware-independent central vehicle computers from Bosch can use chips from different manufacturers, according to auto manufacturer’s inclination. During 2026, the German company expects sales revenue of €3 billion just for vehicle computers for infotainment and driver assistance.
“Central vehicle computers are the heart of software-defined cars. In the future, they will control all the domains in modern vehicles and reduce the currently high number of individual control units,” said Heyn.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Bosch Puts Entertainment and Driver Assistance on One Chip
Robert Bosch has debuted integrated functions from previously separate vehicle domains on a computer chip. Now it has infotainment and driver assistance functions on one chip. So-called software-defined automobility goes hand in hand with a centralized vehicle and electric/electronic (E/E) architecture.
“Central vehicle computers are the heart of software-defined cars,” said Dr. Markus Heyn at a trade show.
At the center of the new vehicle computer from Bosch, called the cockpit & ADAS integration platform – is a single system on chip (SoC), which processes a variety of functions from the two areas of infotainment and driver assistance simultaneously. This includes, for example, automated parking and lane detection, paired with personalized navigation and voice assistance. Claimed advantages for vehicle manufacturers are that less space and cabling are needed, which in theory lowers costs.
Bosch projects a market volume of €32 billion 2030 for vehicle computers for infotainment and driver assistance alone. Hardware-independent central vehicle computers from Bosch can use chips from different manufacturers, according to auto manufacturer’s inclination. During 2026, the German company expects sales revenue of €3 billion just for vehicle computers for infotainment and driver assistance.
“Central vehicle computers are the heart of software-defined cars. In the future, they will control all the domains in modern vehicles and reduce the currently high number of individual control units,” said Heyn.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.