Ford Motor (NYSE: F) said this morning in Dearborn that 2023 US sales totaled 1,995,992 for a mild 7% increase when compared to 2022 on a year-over-year basis. Its best-selling vehicle, the Ford F-Series, posted sales of 750,789, up 15% compared to the previous year. It outsold the second place Chevrolet Silverado by ~200,000 trucks. Gas- and diesel-powered F-Series sales were up 12%, while the F-150 Lightning EV and F-150 Hybrid achieved record sales for the year – up 55% and 41%, on relatively small 2022 baselines. (AutoInformed: GM Delivers 2.6 Million Vehicles in US During 2023)
“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want,” said Jim Farley, Ford president and CEO.
Click to enlarge.
The F-150 Hybrid sold 50,103 during 2023. A refreshed F-150 is due to launch later this month. Ford has both the first and second best-selling hybrid trucks in America, with Maverick Hybrid sales totaling 52,361 trucks, a 67% gain and more than half of Maverick’s total sales in 2023. Total Maverick sales at 94,058 were up 26.5%.
Ford sold 1,081,777 trucks and vans in 2023 – up 13%. However, car sales at 48,636 during 2023 are a footnote in Ford’s US sales lineup. Toyota Motor sold 1.58 million Trucks in North America during 2023. (AutoInformed: Toyota North America December 2023 Sales Up 7%)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Motor US Sales Up 7% in 2023
Ford Motor (NYSE: F) said this morning in Dearborn that 2023 US sales totaled 1,995,992 for a mild 7% increase when compared to 2022 on a year-over-year basis. Its best-selling vehicle, the Ford F-Series, posted sales of 750,789, up 15% compared to the previous year. It outsold the second place Chevrolet Silverado by ~200,000 trucks. Gas- and diesel-powered F-Series sales were up 12%, while the F-150 Lightning EV and F-150 Hybrid achieved record sales for the year – up 55% and 41%, on relatively small 2022 baselines. (AutoInformed: GM Delivers 2.6 Million Vehicles in US During 2023)
“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want,” said Jim Farley, Ford president and CEO.
Click to enlarge.
The F-150 Hybrid sold 50,103 during 2023. A refreshed F-150 is due to launch later this month. Ford has both the first and second best-selling hybrid trucks in America, with Maverick Hybrid sales totaling 52,361 trucks, a 67% gain and more than half of Maverick’s total sales in 2023. Total Maverick sales at 94,058 were up 26.5%.
Ford sold 1,081,777 trucks and vans in 2023 – up 13%. However, car sales at 48,636 during 2023 are a footnote in Ford’s US sales lineup. Toyota Motor sold 1.58 million Trucks in North America during 2023. (AutoInformed: Toyota North America December 2023 Sales Up 7%)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.