Ford Motor US Sales Up 7% in 2023

Ford Motor (NYSE: F) said this morning in Dearborn that 2023 US sales totaled 1,995,992 for a mild 7% increase when compared to 2022 on a year-over-year basis. Its best-selling vehicle, the Ford F-Series, posted sales of 750,789, up 15% compared to the previous year. It outsold the second place Chevrolet Silverado by ~200,000 trucks. Gas- and diesel-powered F-Series sales were up 12%, while the F-150 Lightning EV and F-150 Hybrid achieved record sales for the year – up 55% and 41%, on relatively small 2022 baselines. (AutoInformed: GM Delivers 2.6 Million Vehicles in US During 2023)

“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want,” said Jim Farley, Ford president and CEO.

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The F-150 Hybrid sold 50,103 during 2023. A refreshed F-150 is due to launch later this month. Ford has both the first and second best-selling hybrid trucks in America, with Maverick Hybrid sales totaling 52,361 trucks, a 67% gain and more than half of Maverick’s total sales in 2023. Total Maverick sales at 94,058 were up 26.5%.

Ford sold 1,081,777 trucks and vans in 2023 – up 13%. However, car sales at 48,636 during 2023 are a footnote in Ford’s US sales lineup. Toyota Motor sold 1.58 million Trucks in North America during 2023. (AutoInformed: Toyota North America December 2023 Sales Up 7%)