EV Grumblings – Tire Replacement Rates?

Ken Zino of AutoInformed.com on EV Grumblings – Tire Replacement Rates?

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J.D. Power said today that early data from its unpublished 2024 U.S. Original Equipment Tire Customer Satisfaction Study shows that EV tires may fall short of meeting this expectation, with a higher replacement rate in years One and Two of ownership than with internal combustion vehicle tires. (AutoInformed: J.D. Power – Vehicle Dependability Down Again; J.D. Power and Motorq to Monitor EV Battery Health)

In what could be a stretch of a still to be verified conclusion based on a much needed larger sample size that doesn’t yet exist, Power claimed that “more than a quarter of new vehicle shoppers who are considering an EV cite reliability as a factor in this decision.” Well, duh, they might also prioritize other things such as saving the planet, eschewing fossil fuels, and charging at home. How this sorts out in a changing marketplace remains to be seen. Power did say that the gap in replacement rates appears to be closing.

The Study scheduled for publication on 25 March 2024 will see awards for the highest-ranked tire brand in each of four vehicle-based tire segments: Luxury, Passenger Car, Performance Sport, and Truck/Utility. J.D. Power, however, will continue to rank brands based on the second year of ownership.

“Award recipients are recognized in vehicle-based tire segments based on the different needs of customers in each segment. As a result, index weights for the index factors Tire Ride, Tire Traction/Handling, Tire Wear, and Tire Appearance are different for each of the four award segments,” according to Power.

Tire Brands to Be Rated

BFGoodrich, Bridgestone, Continental, Cooper, Dunlop, Falken, Firestone, General, Giti, Goodyear, Hankook, Kumho, Michelin, Nexen, Nitto, Pirelli, Toyo, Vogue, and Yokohama.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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