Click to enlarge dreams.
Honda said today it is celebrating the launch of the all-new 2024 Prologue, its first all-electric SUV, by taking families on an “unforgettable” trip powered by AI. The so-called artificial intelligence “Dream Generator” was developed for Honda in collaboration with Amazon Ads Brand Innovation Lab. It is said to create stories by combining user-provided inputs with AI-generated visuals to produce a custom and shareable animated film. Each member of the family is in the figurative driver’s seat as they build a Prologue adventure, say, through jungle terrain inhabited by dinosaurs, above the roads in a magic cloud world, through a microscopic garden jungle teeming with bugs or to outer space.
“The launch of the all-new, all-electric Honda Prologue is a pivotal moment for the brand, and we wanted our customers to enjoy an innovative and engaging campaign befitting Honda’s first zero-emissions SUV,” said Phil Hruska, Senior Manager, Honda Marketing.
The “create-your-own-adventure” style experience is produced using AI-generated animation developed by 1stAveMachine (sic) using traditional hand-drawn animation cels (sic – a Disney cartoon method using hand drawings on clear celluloid film placed over painted backgrounds). Characters were first illustrated by hand, then, using generative AI, developers guided the creation of a faithful animation within the video’s 3D environments. The result is more than 190 story variations, made possible by fusing the work of illustrators, animation artists, 3D artists, film directors and AI developers.
“The Honda Dream Generator launch exemplifies creative collaboration, producing an innovative AI-driven experience for customers, said Kate McCagg, Director of Amazon Ads Brand Innovation Lab. “Honda’s willingness to roll up their sleeves with us on such a cutting-edge creative journey is nothing short of incredible and we’re so excited for customers to experience it.”
The Honda Dream Generator creates stories on an Amazon customer’s desired device, whether watching Fire TV, scrolling their mobile phone or shopping Amazon on a desktop computer.
To experience the Honda Dream Generator, customers can tap into the experience through banners on Amazon. The program also has an Amazon.com homepage takeover on 15 March 2024, timed to the launch of the Dream Generator experience. The Honda Dream Generator will expand to more Amazon devices in the future, including voice-activation with Amazon Alexa through a custom branded experience on Echo Show devices.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Honda Prologue AI Dream Generator
Click to enlarge dreams.
Honda said today it is celebrating the launch of the all-new 2024 Prologue, its first all-electric SUV, by taking families on an “unforgettable” trip powered by AI. The so-called artificial intelligence “Dream Generator” was developed for Honda in collaboration with Amazon Ads Brand Innovation Lab. It is said to create stories by combining user-provided inputs with AI-generated visuals to produce a custom and shareable animated film. Each member of the family is in the figurative driver’s seat as they build a Prologue adventure, say, through jungle terrain inhabited by dinosaurs, above the roads in a magic cloud world, through a microscopic garden jungle teeming with bugs or to outer space.
“The launch of the all-new, all-electric Honda Prologue is a pivotal moment for the brand, and we wanted our customers to enjoy an innovative and engaging campaign befitting Honda’s first zero-emissions SUV,” said Phil Hruska, Senior Manager, Honda Marketing.
The “create-your-own-adventure” style experience is produced using AI-generated animation developed by 1stAveMachine (sic) using traditional hand-drawn animation cels (sic – a Disney cartoon method using hand drawings on clear celluloid film placed over painted backgrounds). Characters were first illustrated by hand, then, using generative AI, developers guided the creation of a faithful animation within the video’s 3D environments. The result is more than 190 story variations, made possible by fusing the work of illustrators, animation artists, 3D artists, film directors and AI developers.
“The Honda Dream Generator launch exemplifies creative collaboration, producing an innovative AI-driven experience for customers, said Kate McCagg, Director of Amazon Ads Brand Innovation Lab. “Honda’s willingness to roll up their sleeves with us on such a cutting-edge creative journey is nothing short of incredible and we’re so excited for customers to experience it.”
The Honda Dream Generator creates stories on an Amazon customer’s desired device, whether watching Fire TV, scrolling their mobile phone or shopping Amazon on a desktop computer.
To experience the Honda Dream Generator, customers can tap into the experience through banners on Amazon. The program also has an Amazon.com homepage takeover on 15 March 2024, timed to the launch of the Dream Generator experience. The Honda Dream Generator will expand to more Amazon devices in the future, including voice-activation with Amazon Alexa through a custom branded experience on Echo Show devices.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.