American Honda 2024 Sales Forecast – Acura and Honda Up

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American Honda auto sales finished 2023 at 1,300,000 units of Acura and Honda brands as the Biden Administration economic recovery continued (Bidenomics). This was an 33% increase year-over-year as production stabilized and some of the pandemic logistics problems eased. (AutoInformed: Honda Tops US 2023 HEV Sales with Accord and CRV; Car Star Wars – Honda Debuts New Global EV Line; American Honda 2023 Sales Up More than 30%)

“In 2023, we were finally able to meet the pent-up demand for our products with both brands rebounding and American Honda finishing the year up over 30%. We projected a strong recovery, and we achieved that,” said Mamadou Diallo, Senior Vice President of Sales. “This year we will continue to capitalize on hybrid models and light trucks as we begin sales of our first high volume BEV models. Along with a continued investment in our ICE products, we are anticipating increased annual sales for both Honda and Acura in 2024.”

“In 2024, we will initiate sales of three zero emissions vehicles that will help the company realize its goals of 100% zero emissions vehicle sales by 2040 and ultimately our goal of carbon neutrality by 2050,” said Diallo.

Acura

• Acura will begin sales of the all-electric ZDX SUV in early 2024, with customers placing the transaction 100% online through an all-new omni-channel “retail experience.” Customers can begin placing orders for the ZDX starting in February.
• The MDX SUV, the brand’s best-selling model, will receive enhancements including styling changes, the addition of Bang and Olufsen premium audio, a new technology interface featuring Google-built in and more advanced AcuraWatch™ driver assistive systems. MDX also will drop its touchpad for a new touchscreen driver interface and a more usable center console.
• The RDX will receive upgrades to enhance its appeal and functionality.
• An all-new Acura crossover will debut later this year, positioned at the gateway of the lineup alongside the Integra. (This of course is badly needed in a huge compact SUV segment that has been growing globally. The challenge is to separate it from the CR-V)

Honda

• Honda will begin sales of two zero emissions vehicles in 2024 – the all-new electric Prologue SUV and the CR-V Fuel Cell Vehicle (FCEV).
• The Prologue will go on-sale in the coming months, initially focusing on sales in California and ZEV states along with BEV-friendly markets such as Texas and Florida. A nationwide rollout will follow the initial allocation.
• Based on Honda’s most popular model, the new CR-V FCEV also will mark North America’s first production vehicle to combine a plug-in system with FCEV technology in one model.
• The Civic lineup will receive styling and feature “enhancements” for the 2025 model year, including the addition of a Civic hybrid for both the sedan and hatchback models.
• Civic hybrid will comprise about 40% of the models’ sales when it launches this summer, increasing hybrid volume for the brand that achieved record hybrid sales in 2023.
• The Odyssey will receive styling and technology enhancements to maintain its competitiveness in the minivan segment.