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Cherry blossoms are celebrated in the centuries-old Japanese tradition of “Hanami” or “flower viewing.” During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, enjoying the transient beauty of the season, Rolls Royce noted today. A client in Japan wished to capture their cherished Hanami memories, spanning childhood and parenthood. Thus is the backstory of the latest custom or bespoke Phantom Cherry Blossom. This is a one-of-one Phantom commission said to be inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this natural spectacle.
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry,” said Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars.
Phantom Cherry Blossom
The design for Phantom Cherry Blossom was conceived three years ago, when Rolls-Royce artisans met the commissioning client in Japan to fully understand their vision. “This elegant, exquisitely detailed motor car is a stunning example of Bespoke artistry, not only expressing the client’s personal ambition but also the peerless skill and commitment of the Bespoke Collective. Now delivered to its proud custodian in Japan, this one-of-a-kind masterpiece is a true reflection of their individuality and passion, Rolls-Royce said.
Floral Sanctuary – 250,000-Stitch Embroidery
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Inside, intricate embroidery captures the sensation of sitting beneath a flowering tree during Hanami. A Bespoke Starlight Headliner is adorned with an embroidered cherry bough with delicate white blossoms. The falling petal embroidery appears on the rear door panels and Privacy Suite partition between the front and rear passenger compartments. The design and development of spanned more than six months. The headliner required three weeks to embroider and exceeds 250,000 stitches.
As light plays across the embroidery, it reveals the intricate detail and ingenuity required to bring it to life. The rich thread texture of the embroidered cherry tree is achieved using an offset tatami stitch, inspired by the ancient Japanese weave technique. The embroidered branches appear to be intertwining, growing over and under one another. To achieve this effect, a single artisan aligned 11 individually embroidered frame sections to create a single, seamless graphic rising from the rear of the motor car and flowing forward over the rear passengers.
Finally, the headliner is embroidered with cherry blossom flowers, formed of individual satin-stitch petals designed to capture the light at different angles with a jewel-like quality. The petals can be seen throughout the rear cabin, falling onto the doors and division of the motor car’s Privacy Suite.
Rolls-Royce First – Sculptural 3d Embroidery
In a Rolls-Royce first, the interior is completed with three-dimensional cherry petal embroidery. These tactile, sculptural details are on the division, creating a striking contrast to the classic stitchwork of the falling cherry petals on the doors. Creating these three-dimensional embroideries required specialists to pioneer a new technique, where the thread is layered upon itself to form a self-supporting structure. Each petal is then shaped and sculpted into its final form by hand before being stitched into place, individually positioned to complement the interior lighting and create soft shadow effects.
Extending the Hanami theme, a falling petal motif appears on the inner lining of the Bespoke umbrellas, concealed within the motor car’s doors. The exterior also has a subtle reference to the theme; the Crystal over Arctic White coachwork incorporates a distinctive hand-painted coachline that tapers midway along the rear passenger door and has a delicate cherry blossom motif – a preview of the artistry within.
CO2 Emissions & Consumption
NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100 km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 16.2-15.6 l/100 km.
Annals of Marketing – Rolls-Royce Phantom Cherry Blossom
Click to enlarge.
Cherry blossoms are celebrated in the centuries-old Japanese tradition of “Hanami” or “flower viewing.” During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, enjoying the transient beauty of the season, Rolls Royce noted today. A client in Japan wished to capture their cherished Hanami memories, spanning childhood and parenthood. Thus is the backstory of the latest custom or bespoke Phantom Cherry Blossom. This is a one-of-one Phantom commission said to be inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this natural spectacle.
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry,” said Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars.
Phantom Cherry Blossom
The design for Phantom Cherry Blossom was conceived three years ago, when Rolls-Royce artisans met the commissioning client in Japan to fully understand their vision. “This elegant, exquisitely detailed motor car is a stunning example of Bespoke artistry, not only expressing the client’s personal ambition but also the peerless skill and commitment of the Bespoke Collective. Now delivered to its proud custodian in Japan, this one-of-a-kind masterpiece is a true reflection of their individuality and passion, Rolls-Royce said.
Floral Sanctuary – 250,000-Stitch Embroidery
Click for more.
Inside, intricate embroidery captures the sensation of sitting beneath a flowering tree during Hanami. A Bespoke Starlight Headliner is adorned with an embroidered cherry bough with delicate white blossoms. The falling petal embroidery appears on the rear door panels and Privacy Suite partition between the front and rear passenger compartments. The design and development of spanned more than six months. The headliner required three weeks to embroider and exceeds 250,000 stitches.
As light plays across the embroidery, it reveals the intricate detail and ingenuity required to bring it to life. The rich thread texture of the embroidered cherry tree is achieved using an offset tatami stitch, inspired by the ancient Japanese weave technique. The embroidered branches appear to be intertwining, growing over and under one another. To achieve this effect, a single artisan aligned 11 individually embroidered frame sections to create a single, seamless graphic rising from the rear of the motor car and flowing forward over the rear passengers.
Finally, the headliner is embroidered with cherry blossom flowers, formed of individual satin-stitch petals designed to capture the light at different angles with a jewel-like quality. The petals can be seen throughout the rear cabin, falling onto the doors and division of the motor car’s Privacy Suite.
Rolls-Royce First – Sculptural 3d Embroidery
In a Rolls-Royce first, the interior is completed with three-dimensional cherry petal embroidery. These tactile, sculptural details are on the division, creating a striking contrast to the classic stitchwork of the falling cherry petals on the doors. Creating these three-dimensional embroideries required specialists to pioneer a new technique, where the thread is layered upon itself to form a self-supporting structure. Each petal is then shaped and sculpted into its final form by hand before being stitched into place, individually positioned to complement the interior lighting and create soft shadow effects.
Extending the Hanami theme, a falling petal motif appears on the inner lining of the Bespoke umbrellas, concealed within the motor car’s doors. The exterior also has a subtle reference to the theme; the Crystal over Arctic White coachwork incorporates a distinctive hand-painted coachline that tapers midway along the rear passenger door and has a delicate cherry blossom motif – a preview of the artistry within.
CO2 Emissions & Consumption
NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100 km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 16.2-15.6 l/100 km.