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Tag Archives: Martina Starke
Annals of Marketing – Rolls-Royce Scent of Money?
Rolls-Royce Motor Cars said today it’s taking the interior experience of its cars with the launch of Rolls-Royce Scent, introduced on its Phantom.* Developed by an in-house perfumer of the marque’s Bespoke Collective, the Scent is said complement the natural aromas of the materials used within the motor car. The fragrance combines notes of Amyris, Cedarwood, Rosewood and Iris.
“A Rolls-Royce interior is a unique space in which every element is meticulously curated to create an unparalleled multi-sensory experience. With our new fragrance concept, Rolls-Royce Scent, we move beyond the visual and tactile realms into a new dimension. Designed and developed by our in-house perfumer and delivered using patented technology, this fragrance elevates the already peerless Rolls-Royce experience, creating an environment that is even more special, and absolutely unmistakable,” said Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars. Continue reading
Posted in auto news, design and styling, marketing, milestones, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Bespoke Design at Rolls-Royce Motor Cars, Ken Zino, Martina Starke, Rolls-Royce Scent, X @KenAutoinformed
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Annals of Marketing – Rolls-Royce Phantom Cherry Blossom
Cherry blossoms are celebrated in the centuries-old Japanese tradition of “Hanami” or ‘”flower viewing.” During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, enjoying the transient beauty of the season, Rolls Royce noted today. A client in Japan wished to capture their cherished Hanami memories, spanning childhood and parenthood. Thus is the backstory of the latest custom or bespoke Phantom Cherry Blossom. This is a one-of-one Phantom commission said to be inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this natural spectacle. Continue reading →