Annals of  Off-Road Marketing – Silverado EV ZR2

Ken Zino of AutoInformed.com on Annals of  Off-Road Marketing - Silverado EV ZR2

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Chevrolet (NYSE: GM) today unveiled the Silverado EV ZR2 off-road race truck “concept” at the Mint 400 off-road race, where the truck will also compete as part of the Hall Racing team’s lineup. The Silverado EV ZR2 race truck concept joins the team’s Silverado ZR2 and Colorado ZR2 race trucks. Chad Hall will drive the all-electric off-road race truck in the Open Production EV class.

“There is no better proving ground to test the limits of our vehicles than competitive racing,” said Scott Bell, vice president, Chevrolet. “The Silverado EV ZR2 race truck concept, which uses 98% GM production parts, showcases some of the best of Chevrolet to produce a beyond-capable pickup to tackle a challenging race of the Mint 400’s magnitude.”

The high-performance, off-road Silverado EV ZR2 race truck appears after five months of development, and has ~98% GM production parts. At the heart of the race truck’s off-road capability is prototype Multimatic Adaptive Spool Valve continuously adaptive dampers. These dampers provide off-road performance for the more than 13 inches of front- and rear-wheel travel. Combined with the Silverado EV ZR2 race truck’s 37-inch BF Goodrich KM3 Mud-Terrain tires, and a tri-motor electric propulsion system that creates 1100 horsepower and 11,500 lb.-ft. of torque, the race truck concept easily carries the ZR2 badge – at least to the starting line.

Same ZR2 formula of the Colorado ZR2 and Silverado ZR2

  • Lifted, front and rear suspension with specific off-road tuning that continues to deliver on the pavement
  • Multimatic damper technology
  • Locking differentials
  • Underbody skid protection

Chevrolet said engineers will embed themselves with the Chad Hall Racing team to analyze the race truck’s performance, durability and capability. These will be applied to production vehicles, and performance parts and accessories from Chevrolet. Today, more than 44 off-road performance parts and accessories are available for customers to buy for production trucks. More information on Silverado EV Trail Boss will be forthcoming.

Working with the Chevy engineers is always a good day at the office,” said Chad Hall, primary driver and owner of Hall Racing race team. “What we learn from racing is applied to vehicles consumers can buy. An off-road race like The Mint 400 is equivalent to a lifetime of vehicle wear and tear.”

Hall Racing first started competing in a stock production class in a Chevrolet Colorado ZR2 in 2017. Since then, the team has finished 53 of 54 races entered.

The Silverado ZR2 race truck concept’s debut comes as Chevy prepares to launch this summer the 2026 Silverado EV Trail Boss, its first off-road oriented EV variant. Trail Boss should be a more off-road capable Silverado EV with a factory-installed lift, 18-inch wheels, 35-inch all-terrain tires and red tow hooks. New Terrain Mode gives the truck increased maneuverability in tight spaces.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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