Aston Martin’s 105-year history is steeped in competitive motorsport and this latest partnership with the most expensive – 1$ billion – F1 circuit in the world, “reinforces that commitment.”
On the eve of the final race of the FIA Formula One Etihad Airways Abu Dhabi Grand Prix, Aston Martin Lagonda announced a partnership with Yas Marina Circuit that will see the venue become the official ‘home’ of the British marque in the Middle East.
The partnership was formalized by Dr Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer and Al Tareq Al Ameri, Chief Executive Officer Yas Marina Circuit prior to qualifying for the Grand Prix yesterday – Saturday 24 November 2018.
The newly established Middle East, North Africa and Turkey (MENAT) team, headed by regional President Dan Balmer, will be based at the headquarters of Yas Marina Circuit – Abu Dhabi Motorsports Management.
“The region is extremely important to Aston Martin and this new partnership reflects this. I’m particularly proud that we are establishing our new regional office at Yas Marina Circuit, allowing us to continue our ongoing investment in people and the expansion of the brand in the Middle East.” said Dan Balmer.
Aston Martin’s 105-year history is steeped in competitive motorsport and this latest partnership with the most expensive – $1 billion – F1 circuit in the world, “reinforces that commitment.” Aston Martin currently competes at the top-level of motorsport with Aston Martin Red Bull racing in Formula One and Aston Martin Racing in the World Endurance Championship (FIA WEC).
Recently unveiled in the summer, the new generation of Aston Martin Vantage GT4 race cars – six of them – will be delivered to Yas Marina Circuit in 2019 and are based on the critically-acclaimed next generation Vantage road car and the World Endurance Championship challenger, the Vantage GTE which took its maiden win in China earlier in the month.
The Aston Martin Vantage GT4 car will make its global competition debut at the iconic venue on Saturday 15 December 2018 in the Gulf 12 Hour endurance race. Run by the Aston Martin Racing factory team, it will race alongside a trio of the new Vantage GT3 cars entered by partner teams TF Sport, Beechdean AMR and R-Motorsport in the unique end of season GT race.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Aston Martin Cuts Deal with Yas Marina Circuit in Abu Dhabi
Aston Martin’s 105-year history is steeped in competitive motorsport and this latest partnership with the most expensive – 1$ billion – F1 circuit in the world, “reinforces that commitment.”
On the eve of the final race of the FIA Formula One Etihad Airways Abu Dhabi Grand Prix, Aston Martin Lagonda announced a partnership with Yas Marina Circuit that will see the venue become the official ‘home’ of the British marque in the Middle East.
The partnership was formalized by Dr Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer and Al Tareq Al Ameri, Chief Executive Officer Yas Marina Circuit prior to qualifying for the Grand Prix yesterday – Saturday 24 November 2018.
The newly established Middle East, North Africa and Turkey (MENAT) team, headed by regional President Dan Balmer, will be based at the headquarters of Yas Marina Circuit – Abu Dhabi Motorsports Management.
“The region is extremely important to Aston Martin and this new partnership reflects this. I’m particularly proud that we are establishing our new regional office at Yas Marina Circuit, allowing us to continue our ongoing investment in people and the expansion of the brand in the Middle East.” said Dan Balmer.
Aston Martin’s 105-year history is steeped in competitive motorsport and this latest partnership with the most expensive – $1 billion – F1 circuit in the world, “reinforces that commitment.” Aston Martin currently competes at the top-level of motorsport with Aston Martin Red Bull racing in Formula One and Aston Martin Racing in the World Endurance Championship (FIA WEC).
Recently unveiled in the summer, the new generation of Aston Martin Vantage GT4 race cars – six of them – will be delivered to Yas Marina Circuit in 2019 and are based on the critically-acclaimed next generation Vantage road car and the World Endurance Championship challenger, the Vantage GTE which took its maiden win in China earlier in the month.
The Aston Martin Vantage GT4 car will make its global competition debut at the iconic venue on Saturday 15 December 2018 in the Gulf 12 Hour endurance race. Run by the Aston Martin Racing factory team, it will race alongside a trio of the new Vantage GT3 cars entered by partner teams TF Sport, Beechdean AMR and R-Motorsport in the unique end of season GT race.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.