Click on the GS for more.
During its 100th anniversary year in 2023, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history, the BMW subsidiary said today. The regions of Europe, Asia and Latin America in particular made a significant contribution to BMW Motorrad’s record sales volume with record sales figures. Germany and North America also contributed to the record result with strong sales.
“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024,” said Markus Flasch, Head of BMW Motorrad.
Sales in Europe with record growth in Eastern Europe
With 116,012 (+ 4.7 %) motorcycles and scooters sold, Europe as a whole remained by far the strongest sales region for BMW Motorrad. Germany remained the largest individual market with 24,176 units (+ 0.2 %), followed by France (21,668 units / + 2.1 %), Italy (16,179 units / + 3.3 %) and Spain (12,716 units / + 1.7 %). Eastern Europe also contributed with sales of 6000 units, a record increase of 105.4 % and more than double the previous year’s figure.
China, India, Brazil and Mexico
In other regions, several countries ended the year with record sales. In Asia (47,061 units / + 1.6 %), both China (15,832 units / + 2.8 %) and India (8,768 units / + 20.4 %) achieved their best results to date. Brazil, with record sales of 14,106 vehicles (+ 8.1 %), and Mexico (7088 units / + 6.8 %) also made a significant contributions.
The R 1250 GS and GS Adventure, and new R 1300 GS
The boxer engine models R 1250 GS and R 1250 GS Adventure maintained their customary strong performance, with sales of ~56,000 units. Together with the new R 1300 GS (4528 units), which has been on sale since autumn 2023, the three GS models once again made a significant contribution to BMW Motorrad’s record sales of 60,535 units (+1.62%).
Four-cylinder models
The re were positive sales trend for the sporty four-cylinder models from BMW Motorrad. With 11,442 units sold (+ 13.9%), the S 1000 RR underlined its top position and market leadership in the supersport bike segment. The M 1000 R hyper roadster exceeded BMW expectations with 3655 units delivered to customers. Together with the S 1000 R, the S 1000 XR and the exclusive M 1000 RR, 25,194 units (+ 7.5 %) of the high-performance four-cylinder models were delivered to customers worldwide.
Single and Two Engine models
With a total of 62,834 units sold (+ 3.2 %), the F series with two-cylinder engines and the G models with single-cylinder engines also added to the record result. The F 750 GS, which is particularly popular with new customers, was a particular highlight, with 11,064 units sold (+ 15.6 %).
Motorrad’s Urban Mobility Line
With a share of ~7 % in the global market for all-electric motorcycles and scooters with an output of more than 11 kW, the CE 04 is the segment leader. With 7177 units delivered, the electric scooter exceeded the previous year’s deliveries by 44 %. Supplemented by the two successful scooters, C 400 GT and C 400 X, the Urban Mobility segment of BMW Motorrad achieved a sales volume of 20,460 units, a 17.9 % compared to the previous year.
2024 Forecast
“The sales record in our anniversary year is both an honor and an obligation,” said Stephan Reiff, Head of Sales and Brand. “With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment. Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events and emotionally charged motorcycles offers.”
BMW Motorrad in 100th Year Posts Highest Sales Ever
Click on the GS for more.
During its 100th anniversary year in 2023, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history, the BMW subsidiary said today. The regions of Europe, Asia and Latin America in particular made a significant contribution to BMW Motorrad’s record sales volume with record sales figures. Germany and North America also contributed to the record result with strong sales.
“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024,” said Markus Flasch, Head of BMW Motorrad.
Sales in Europe with record growth in Eastern Europe
With 116,012 (+ 4.7 %) motorcycles and scooters sold, Europe as a whole remained by far the strongest sales region for BMW Motorrad. Germany remained the largest individual market with 24,176 units (+ 0.2 %), followed by France (21,668 units / + 2.1 %), Italy (16,179 units / + 3.3 %) and Spain (12,716 units / + 1.7 %). Eastern Europe also contributed with sales of 6000 units, a record increase of 105.4 % and more than double the previous year’s figure.
China, India, Brazil and Mexico
In other regions, several countries ended the year with record sales. In Asia (47,061 units / + 1.6 %), both China (15,832 units / + 2.8 %) and India (8,768 units / + 20.4 %) achieved their best results to date. Brazil, with record sales of 14,106 vehicles (+ 8.1 %), and Mexico (7088 units / + 6.8 %) also made a significant contributions.
The R 1250 GS and GS Adventure, and new R 1300 GS
The boxer engine models R 1250 GS and R 1250 GS Adventure maintained their customary strong performance, with sales of ~56,000 units. Together with the new R 1300 GS (4528 units), which has been on sale since autumn 2023, the three GS models once again made a significant contribution to BMW Motorrad’s record sales of 60,535 units (+1.62%).
Four-cylinder models
The re were positive sales trend for the sporty four-cylinder models from BMW Motorrad. With 11,442 units sold (+ 13.9%), the S 1000 RR underlined its top position and market leadership in the supersport bike segment. The M 1000 R hyper roadster exceeded BMW expectations with 3655 units delivered to customers. Together with the S 1000 R, the S 1000 XR and the exclusive M 1000 RR, 25,194 units (+ 7.5 %) of the high-performance four-cylinder models were delivered to customers worldwide.
Single and Two Engine models
With a total of 62,834 units sold (+ 3.2 %), the F series with two-cylinder engines and the G models with single-cylinder engines also added to the record result. The F 750 GS, which is particularly popular with new customers, was a particular highlight, with 11,064 units sold (+ 15.6 %).
Motorrad’s Urban Mobility Line
With a share of ~7 % in the global market for all-electric motorcycles and scooters with an output of more than 11 kW, the CE 04 is the segment leader. With 7177 units delivered, the electric scooter exceeded the previous year’s deliveries by 44 %. Supplemented by the two successful scooters, C 400 GT and C 400 X, the Urban Mobility segment of BMW Motorrad achieved a sales volume of 20,460 units, a 17.9 % compared to the previous year.
2024 Forecast
“The sales record in our anniversary year is both an honor and an obligation,” said Stephan Reiff, Head of Sales and Brand. “With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment. Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events and emotionally charged motorcycles offers.”