Bosch Puts Entertainment and Driver Assistance on One Chip

Robert Bosch has debuted integrated functions from previously separate vehicle domains on a computer chip. Now it has infotainment and driver assistance functions on one chip. So-called software-defined automobility goes hand in hand with a centralized vehicle and electric/electronic (E/E) architecture.

“Central vehicle computers are the heart of software-defined cars,” said Dr. Markus Heyn at a trade show.

At the center of the new vehicle computer from Bosch, called the cockpit & ADAS integration platform – is a single system on chip (SoC), which processes a variety of functions from the two areas of infotainment and driver assistance simultaneously. This includes, for example, automated parking and lane detection, paired with personalized navigation and voice assistance. Claimed advantages for vehicle manufacturers are that less space and cabling are needed, which in theory lowers costs.

Bosch projects a market volume of €32 billion 2030 for vehicle computers for infotainment and driver assistance alone. Hardware-independent central vehicle computers from Bosch can use chips from different manufacturers, according to auto manufacturer’s inclination. During 2026, the German company expects sales revenue of €3 billion just for vehicle computers for infotainment and driver assistance.

“Central vehicle computers are the heart of software-defined cars. In the future, they will control all the domains in modern vehicles and reduce the currently high number of individual control units,” said Heyn.