Cadillac Teases 2025 OPTIQ EV – Crossover Compact

Click for more Optic.

Cadillac (NYSE: GM) said today in a sparse release that the fourth vehicle to join its expanding global electric vehicle portfolio will be the “entry level” OPTIQ as a 2025 model year offering. Additional details, as well as available systems, options and pricing, will be unveiled early next year.

This will be Cadillac’s fourth EV, positioned below the slow-selling (because of supply chain issues and shortages of batteries or lack of appeal?) Lyriq mid-size crossover, with a base price of ~$59,000. It joins the expensive ~$300,000+ Celestiq sedan and what will soon be an all-electric version of the Escalade SUV (~ $130,000.)

Cadillac as part of GM’s EV strategy aspires to be an all-EV brand by ~2030-2035. Its main target markets appear to be China, Europe and North America.

AutoInformed on

• Annals of Electric Marketing – Cadillac Escalade IQ
• Annals of Marketing – Cadillac’s 1933 Goddess Mascot Returns
• Cadillac CELESTIQ Debuts With Hands-Free Driving Possible in Most Conditions Early in 2024. Caveats Apply