Category Archives: marketing

GM Certified Used Vehicles Now include Carfax

Posted on 24 February 2016 by Ken Zino

Car shoppers now get a Carfax Vehicle History Report with every Chevrolet, Buick and GMC Certified car, truck and SUV at no-cost from the selling dealer. In addition, all Chevrolet, Buick and GMC Certified Pre-Owned vehicles are listed for sale on Carfax Used Car Listings. Notably absent is Cadillac. Continue reading →

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Chicago Finishes its 108th Auto Show

Posted on 23 February 2016 by Ken Zino

It was a good start in 2016 for what is billed as the “consumer auto show,” with some justification because Monroney sticker prices are on each vehicle, as opposed to automaker self-celebrations at other international shows. Continue reading →

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Corporate Name Change Games at GM Powertrain, Now, Global Propulsion Systems

Posted on 17 February 2016 by Ken Zino

Today after 24 years General Motors renames GM Powertrain to GM Global Propulsion Systems. So what? Continue reading →

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NASCAR, Mack Trucks Announce Multi-Year Decal Deal

Posted on 16 February 2016 by Ken Zino

The trucks will be equipped with a 505-horsepower, 13-liter Mack MP8 engine, a so called mDRIVE automated manual transmission and GuardDog Connect telematics system that big brother like monitors the truck’s performance, alerting customers to “potential concerns.” Continue reading →

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Webber Landscapes and Silverado Brandscapes

Posted on 16 February 2016 by Ken Zino

“We are a trade. We are real. We do something that is very valuable to America,” says Webber. “And to have the right equipment makes it easier and better in our bottom line.” Continue reading →

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NHTSA Warns About Keyless Ignition Dangers

Posted on 12 February 2016 by Ken Zino

Without the machine-cut steel key and an ignition interlock safety system, a driver could walk away from the vehicle without putting the car in ‘Park”, leaving it able to roll away. If the ignition is left on, the risk of carbon monoxide poisoning could also occur in a garage or enclosed space. Continue reading →

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Sprinter Extreme Concept – Strong, Work Ready

Posted on 11 February 2016 by Ken Zino

Take the heavy-duty Mercedes-Benz Sprinter Cab Chassis, hire long-time Benz customer RENNtech, and present the Sprinter Extreme as the ultimate work machine concept. That’s what Mercedes-Benz did today in Chicago. Stretching more than 20 feet from bumper-to-bumper, it’s over 95″ tall. Hauling 6400 pounds of payload and a towing capacity of 7500 pounds, it’s an impressive heavy-duty truck that looks like it came from Jurassic Park.

“Unlike most concepts, the foundation for the Sprinter Extreme can be ordered at a Mercedes or Freightliner dealership today with the help of our MasterUpfitter program.” says Bernie Glaser, Vice President of Mercedes-Benz Vans USA. Continue reading →

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Jeep Portrait Super Bowl Ad Wins ADweek Acclaim

Posted on 8 February 2016 by Ken Zino

The message was, “We don’t make Jeep, you do.” Continue reading →

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Super Bowl Advertisers Mini and Acura NSX Win

Posted on 8 February 2016 by Ken Zino

Looking at models, Acura NSX (+661%) saw the largest traffic spike of any Super Bowl-advertised vehicle, followed by Buick Cascada (+532%) and Audi R8 (+473%). Caveat here: New and slightly-known vehicles that advertise during the Super Bowl are more likely to see the largest traffic increases because they usually start with a lower average baseline – statistics 101. Continue reading →

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Toyota Pulls Plug on Scion Brand

Posted on 3 February 2016 by Ken Zino

“The Scion brand never quite caught on in the way that Toyota hoped it would. By offering Scion products under the Toyota badge, the company can save marketing costs and eliminate what had effectively become a distraction from its core business focus.” Continue reading →

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Frigid Lexus NX Photo Op

Posted on 21 December 2015 by Ken Zino

The small SUV was deep-frozen, stored for five days at -30°C (it started the first time) before being driven off down a London road. Continue reading →

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GM Offers ‘Box Delete’ on All Light Duty Pickups

Posted on 8 December 2015 by AutoCrat

This means box delete is now available on all sizes of GM pickups, an industry first. Continue reading →

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Ford Motor Out Sourcing Ad Design

Posted on 7 December 2015 by Ken Zino

Consumers will also receive a “billboard selfie” – a webcam shot of their design in the chosen location from cameras located across from the billboards. Continue reading →

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Porsche Dominates Endurance Racing During 2015

Posted on 21 November 2015 by Ken Zino

Porsche had a strong season with the overall victory at the 24 Hours in Le Mans, the Manufacturers’ World Championship earned at the penultimate round in Shanghai, the drivers’ World Championship in Bahrain. Continue reading →

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It’s Only a Paper Bridge for Range Rover

Posted on 19 November 2015 by Ken Zino

The hand-built paper bridge took three days to construct in the ancient water city of Suzhou, which is famous for its bridges and nicknamed ‘Venice of the East’. The unique crossing was made of high quality paper supplied by specialist British manufacturer James Cropper. Continue reading →

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