Category Archives: marketing

Truth in Geographical Vehicle Names – Here are Real Ones

Finding a Chevy Malibu in Malibu or a Hyundai Tucson in Tucson is actually rare, if such geographical vehicle names reflect popularity in those locales. Continue reading

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Chevrolet Cruze Pricing Undercuts Civic, Corolla, Elantra

The battle of best-selling global compact cars continued today with Chevrolet pricing its brand new Cruze model $1980 cheaper than the Honda Civic LX, an acknowledged leader in the class. The formidable Cruze – Chevy’s bestseller globally – is also less expensive than the Toyota Corolla L (-$570) and the Hyundai Elantra SE (-$580). Continue reading

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Los Angeles Auto Show about to Open

Final preparation is underway to the Chevrolet Camaro SS display on Tuesday 17 November for media preview days that begin tomorrow at the Los Angeles Auto Show. The LAAS opens to the public on Friday. Continue reading

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Big GM, Ford, FCA Discounts with Early Black Friday Deals

People in the market for a new vehicle from General Motors, Ford Motor and FCA should consider buying this month as Black Friday and special promotions are underway and offer sizable savings off suggested retail prices. Continue reading

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Huey Lewis and The News to perform at NAIAS

Huey Lewis and The News also wrote and performed “The Power of Love” and “Back in Time” for the hit film Back to the Future. Continue reading

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BMW Group Buys Chinese Herald Leasing

One of Herald Leasing’s cited strengths is its broad geographic base in China. To be able to offer leasing services across the country, companies in China need local business permits – lot of room for unsavory Communist Party behavior here – as well as a national leasing license – ditto. Herald Leasing is already present in 58 Chinese cities and offers leasing at all those locations. Continue reading

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BMW, Deezer Expand Audio Choices

There is no limit on either the number of tracks selected or the data volume required. Moreover, when traveling outside Germany – in France, Italy, the Netherlands, Spain or the UK – drivers have online access to everything the music services offer without incurring additional international fees or roaming charges.

Deezer is one of the major music providers with more than 35 million tracks in its library. It is available in more than 180 countries worldwide.

No word on North American applications yet. Continue reading

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2016 Chevrolet Camaro Starts Shipping

The first wave of Camaro production models has begun shipping and arrive at dealerships for customer delivery by mid-November. Continue reading

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Hyundai to Try to Make Genesis a Global Luxury Brand

Hyundai Motor in Korea today announced an all-new global luxury brand, Genesis, an extension of its current luxury car. A six-model line-up begins to appear this December and will be completed by 2020. Continue reading

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GM Military Discount Plan Expanded

More than 23 million veteran U.S. military personnel and their spouses can join active duty, reserved and retired service personnel in receiving the GM Military Discount on eligible Chevrolet, Buick and GMC models starting today through January 4, 2016 Continue reading

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Domino’s DXP Custom Pizza Delivery Vehicle Debuts

Moreover, with franchisees buying the $20-25,000 rolling billboard there are potential implications for companies such as UBER or any other company that relies on contractors using their own vehicles of unknown safety and quality. Continue reading

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New Corvette Z06 C7.R Debuts at SEMA

The donor car is Corvette’s Z06 with its LT4 supercharged 6.2L V-8 engine – SAE-certified at 650 horsepower (485 kW) at 6,400 rpm and 650 lb.-ft. of torque (881 Nm) at 3,600 rpm – making it the most powerful production car ever from General Motors Continue reading

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Team Chevy Rodeo Begins

Chevrolet is hiring professional rodeo stars Tuf Cooper, Fallon Taylor, Richmond Champion, Luke Branquinho and Travis Graves, calling them Team Chevy Rodeo. Continue reading

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J.B. Hunt and Petty Motorsports Team for Driver Appreciation

RPM will also participate in driver recruiting activities. Continue reading

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Cadillac Links with Public School on 2017 XT5 Debut

The upcoming XT5 is part of a new series of Cadillac crossovers, all bearing the “XT” designation, with the number indicating relative size. XT5 succeeds the current SRX, Cadillac’s best-selling product line worldwide, although the brand is regional when compared to the global luxury powerhouses of Audi, BMW and Lexus. Continue reading

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