Click to enlarge.
BMW Group (Bayerische Motoren Werke AG ADR BMWYY) said today that it is expanding its footprint in China with a new partnership focused exclusively on the Chinese market. In collaboration with Momenta, a leading Chinese ADAS [Advanced Driver Assistance Systems – AutoCrat] technology provider, BMW will co-develop advanced driver assistance solutions specifically for the BMW product portfolio offered in China, starting with Neue Klasse.*
“This collaboration of partners sharing the same mindset, will enable us to offer our customers in China a unique automated driving experience. We are combining 20+ years of pioneering safety with locally trained driving knowledge and state of the art Chinese AI technology,“ said Dr. Mihiar Ayoubi, Senior Vice President, Driving Experience, BMW Group.
The focus of the partnership is software development and integration specifically for Chinese road-networks, traffic-conditions, and user expectations, utilizing advanced AI algorithms and data driven development methods, according to BMW.
“This expands BMW’s collaboration with Chinese tech players from digital ecosystems and AI based user interaction into the realm of the ADAS domain,” said Sean Green, President and CEO of BMW Group Region China.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
China – BMW Group Links with Momenta for ADAS
Click to enlarge.
BMW Group (Bayerische Motoren Werke AG ADR BMWYY) said today that it is expanding its footprint in China with a new partnership focused exclusively on the Chinese market. In collaboration with Momenta, a leading Chinese ADAS [Advanced Driver Assistance Systems – AutoCrat] technology provider, BMW will co-develop advanced driver assistance solutions specifically for the BMW product portfolio offered in China, starting with Neue Klasse.*
“This collaboration of partners sharing the same mindset, will enable us to offer our customers in China a unique automated driving experience. We are combining 20+ years of pioneering safety with locally trained driving knowledge and state of the art Chinese AI technology,“ said Dr. Mihiar Ayoubi, Senior Vice President, Driving Experience, BMW Group.
The focus of the partnership is software development and integration specifically for Chinese road-networks, traffic-conditions, and user expectations, utilizing advanced AI algorithms and data driven development methods, according to BMW.
“This expands BMW’s collaboration with Chinese tech players from digital ecosystems and AI based user interaction into the realm of the ADAS domain,” said Sean Green, President and CEO of BMW Group Region China.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.