Tag Archives: Dr. Mihiar Ayoubi

BMW to Make New Active Safety Assistance Systems Standard

“The broad rollout of our new active safety functions as standard is based on our ‘Smart, Symbiotic, Safe’ philosophy. We bring drivers and assistance systems together into a cooperative system that works in harmony. At BMW, active safety functions operate as quiet, intelligent companions in the background, discreet yet highly effective when it matters most in critical situations,” says Dr. Mihiar Ayoubi, Senior Vice President Driving Experience Development at the BMW Group. Continue reading →

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China – BMW Group Links with Momenta for ADAS

“This collaboration of partners sharing the same mindset, will enable us to offer our customers in China a unique automated driving experience. We are combining 20+ years of pioneering safety with locally trained driving knowledge and state of the art Chinese AI technology,“ said Dr. Mihiar Ayoubi, Senior Vice President, Driving Experience, BMW Group. Continue reading →

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