Tag Archives: BMW Neue Klasse

BMW to Make New Active Safety Assistance Systems Standard

Posted on 27 August 2026 by Ken Zino

“The broad rollout of our new active safety functions as standard is based on our ‘Smart, Symbiotic, Safe’ philosophy. We bring drivers and assistance systems together into a cooperative system that works in harmony. At BMW, active safety functions operate as quiet, intelligent companions in the background, discreet yet highly effective when it matters most in critical situations,” says Dr. Mihiar Ayoubi, Senior Vice President Driving Experience Development at the BMW Group. Continue reading →

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