Chinese Commerce – Dongfeng Honda Begins Sale of NS1 EV

The first Honda-brand EV models in China.

Honda Motor (China) Investment Co., Ltd. (HMCI), a wholly-owned Honda subsidiary in China, today announced that Dongfeng Honda Automobile Co., Ltd., a Honda automobile production and sales joint venture in China, will begin sales of the all-new e:NS1 electric vehicle (EV) model tomorrow, on April 26, 2022.

China is the world’s largest auto market and is arguably the leader in electrification. HMCI also announced that GAC Honda Automobile Co., Ltd., another Honda automobile production and sales JV in China, will begin taking reservations for the all-new e:NP1 EV model in May 2022.

The all-new e:NS1 and e:NP1 are the first of the so-called “e:N Series” models developed as the first Honda-brand EV models in China. The newly created e:N architecture consists of an electric motor that delivers instantaneous output and a claimed subtle control in various driving situations. A large-capacity battery enables a range of 510 km (CLTC base in China). It also allows dedicated body frames. “Moreover, sporty and exhilarating driving experience unique to Honda was pursued by incorporating original Honda technologies, including aerodynamic technologies Honda has amassed through the development of sports models,” Honda said in Beijing.

As standard equipment, the e:NS1 and e:NP1 will have the latest connectivity technologies available in China including Honda CONNECT 3.0, the new-generation connected technology developed exclusively for EVs and a large 15.1-inch display.

In addition, e:NS1 and e:NP1 are designed to offer “a safe, comfortable and smart space for mobility by making various intelligence technologies available, including the Driver Monitoring Camera (DMC), which assists safe driving by detecting potentially dangerous behavior such as inattentive driving and an indication of drowsiness experienced by the driver.” Honda said.

Outside, the new identity of the e:N Series has a luminescent “H” emblem in the front and a new “Honda” emblem in the rear which replaces the traditional “H” marque.

With the market introduction of e:NS1 and e:NP1, Honda marks a complete launch of its online stores in China, whereby the entire process of ordering, from consideration of various options to the placement of an order, can be done online through one-on-one direct communication.

Starting with e:NS1 and e:NP1, Honda will introduce 10 e:N Series models by 2027 and accelerate electrification in China throughout the value chain including sales and production operations, Honda said.

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