Porsche said today that it is expanding in R&D in China, the world’s largest car market. The new permanent Research and Development center in Shanghai will increase employment in what is Porsche’s biggest single market for six years running. China, arguably, is becoming or is now the center of the automotive universe.
“Having a permanent home for this work in China will bring obvious benefits, particularly when it comes to reflecting and predicting our customer’s needs in China, a nation that has truly welcomed Porsche and has taken our cars to heart to the extent that it’s been our biggest sales market,” said Oliver Blume, Chairman of the Executive Board at Porsche.
Porsche, of course, has permanent research, development and testing locations on several continents. They tie to the company’s engineering home in Weissach (Germany). These are Arjeplog in northern Sweden where most of the extreme cold weather testing is conducted, to the climate and roads found in Johannesburg, South Africa to the (flamed?) dry heat of California.
Porsche Digital, a subsidiary established in 2016, concentrates on researching and developing new customer-focused digital services. It is nominally headquartered in Germany with key offices in the US, Spain, China, Israel and Croatia.
Porsche is also building its presence in emerging markets of Southeast Asia. This includes the implementation of the region’s first cross-border high performance charging network in cooperation with Shell. Porsche will set up “small-scale local assembly” in Malaysia to join the company’s network of production sites. The vehicles will specifically match local requirements and will be available for Malaysia only with its long-standing partner Sime Darby Berhad. The Malaysian site will be responsible for the final assembly of specific models for the local market from 2022 onwards. The facility will operate alongside Porsche’s established European network of production sites.
- Porsche Customcells JV adds Cellforce on Manufacturing Lithium Ion Batteries as the P3 Group Leaves
- Production Porsche 911 GT2 RS Sets Record at Nürburgring Nordschleife at 6:43.300. Equal to 6:38.835 on the Old Track
- Gaming Technology for Autonomous Vehicles at Porsche?
- Porsche SE Profit For Fiscal Year 2020 Forecast at €2.6 Billion
- COVID Changes – Porsche Starts Online Car Sales in Europe
- Plug&Charge Pay on Mustang Mach-E, Porsche Taycan
- Porsche – First Virtual Annual Meeting Declares Risky €676 Million in Dividends. No Earnings Forecast Yet
- Porsche Production to restart in Zuffenhausen and Leipzig
- Porsche Shows 3D-Printing for Racing Seats
- Porsche Stops Production Due to The Coronavirus
- Porsche Taycan 4S, Macan Turbo, 99X Electric at Los Angeles
- Porsche Opens Zuffenhausen Factory for All-Electric Taycan
- Milestones: 10 years of the Porsche Panamera Sedan
- Death of the Diesel – European Commission’s Ongoing Antitrust Probe Opens Formal Investigation into Possible Collusion Between Audi, BMW, Daimler, Porsche And VW
- Porsche E-sports – First Global Virtual Racing Series?
- Porsche Dealerships Adopt New Corporate Architecture
- Taycan Jobs at Porsche Exceeds 30,000
- Porsche Consulting Now in Silicon Valley
- Gen 8 Porsche 911 Debuts in Los Angeles. A look at Gen 4
- Watt? Pure EV Porsche Crossover Ready for Serial Production
- Dieselgate – Audi Fines of ~$1 Billion hit Porsche Guidance. Porsche is Economical with the Truth on Ongoing Risks.
- Porsche Increases Investment in Start-Ups by €150 Million
- Schuler and Porsche Start Joint Venture for Car Body Parts