Click for more EV losses.
Ford Motor Company (NYSE: F) today announced plans to create ~900 new jobs as part of a new third crew this summer at Michigan Assembly Plant in Wayne to meet demand for the Bronco and Bronco Raptor SUVs and the all-new Ranger and Ranger Raptor pickup trucks with gasoline powertrains. Ford is also cutting production by dropping a shift at the Michigan Rouge Electric Vehicle Center building the F-150 Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. The new 1600-person third crew at Michigan Assembly will include approximately ~700 employees from Ford’s Rouge Complex in Dearborn who applied for job openings.
Ford of course is hemorrhaging red ink in its EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC Sierra, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023.*
“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” said Ford President and CEO Jim Farley, who last year was boasting about his ability to increase prices on the Lightning. “We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter,” Farley claimed.
Ford estimates that 1400 employees will be impacted as the Rouge Electric Vehicle Center transitions to one shift effective 1 April. Roughly 700 will transfer to Michigan Assembly Plant and the others will be placed in roles at the Rouge Complex or other facilities in Southeast Michigan, or take advantage of the Special Retirement Incentive Program agreed to in the 2023 Ford-UAW contract.
A few dozen employees could be impacted at component plants supporting F-150 Lightning production, depending on the number of employees who apply for the Special Retirement Incentive Program. Ford said it would provide placements for impacted employees within Southeast Michigan.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Cuts F-150 Lightning Production. Ups Bronco and Ranger
Click for more EV losses.
Ford Motor Company (NYSE: F) today announced plans to create ~900 new jobs as part of a new third crew this summer at Michigan Assembly Plant in Wayne to meet demand for the Bronco and Bronco Raptor SUVs and the all-new Ranger and Ranger Raptor pickup trucks with gasoline powertrains. Ford is also cutting production by dropping a shift at the Michigan Rouge Electric Vehicle Center building the F-150 Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. The new 1600-person third crew at Michigan Assembly will include approximately ~700 employees from Ford’s Rouge Complex in Dearborn who applied for job openings.
Ford of course is hemorrhaging red ink in its EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC Sierra, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023.*
“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” said Ford President and CEO Jim Farley, who last year was boasting about his ability to increase prices on the Lightning. “We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter,” Farley claimed.
Ford estimates that 1400 employees will be impacted as the Rouge Electric Vehicle Center transitions to one shift effective 1 April. Roughly 700 will transfer to Michigan Assembly Plant and the others will be placed in roles at the Rouge Complex or other facilities in Southeast Michigan, or take advantage of the Special Retirement Incentive Program agreed to in the 2023 Ford-UAW contract.
A few dozen employees could be impacted at component plants supporting F-150 Lightning production, depending on the number of employees who apply for the Special Retirement Incentive Program. Ford said it would provide placements for impacted employees within Southeast Michigan.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.