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General Motors (NYSE: GM) today posted relatively strong earnings for Q2 and H1 2025 given the ongoing chaos of the Trump Administration and its obsession with economic policies and tariffs that are harmful to the economy, consumers, and GM, which took expensive tariff hits of $1.1 billion on its balance sheet. With Q2 global sales of 1,539,000, and strong U.S. Q2 sales growth at all brands, GM estimated it increased its U.S. market share to 17.4%, making it first in total sales, with 747,000 vehicles delivered during and Q2 and 1.4 million H1 deliveries. This not arguably, but almost certainly makes GM number one in retail sales, up 10% Q2 YoY and up 12% H1 YoY.
“Despite slower EV industry growth, we believe the long-term future is profitable electric vehicle production, and this continues to be our north star. As we adjust to changing demand, we will prioritize our customers, brands, and a flexible manufacturing footprint, and leverage our domestic battery investments and other profit-improvement plans,” said Mary Barra, GM Chair and CEO, “Overall, GM is well positioned to succeed in an ICE market that now has a longer runway, Barra said.
GM is number one in U.S. truck sales, trending to lead the industry in full-size pickup sales for the 6th consecutive year and in full-size SUV sales for 51st consecutive year. Noteworthy, GM posted record crossover sales, up 16% Q2 YoY and up 23% H1 YoY. GM is also the Number 2 EV manufacturer in the U.S., with Chevrolet ranking second and Cadillac Number Five among EV brands. In AutoInformed’s view, Tesla is vulnerable since it can’t profitable make EVs without now extinct CAFE credits killed by Trump (last year it made ~$2.8 billion from them) while GM is relentlessly pursuing lower EV costs at all of its already formidable brands including Cadillac, Chevrolet, Buick, Hummer and GMC. Total EV sales through the first half of 2025 set a record at 607,089, representing a 1.5% year-over-year increase, according to Cox Automotive’s Kelley Blue Book.
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GM, wary of the volatile earnings guidance at other automakers left its 2025 earnings forecast unchanged at $10 to 12.5 billion (EBIT – adj.) despite a calendar year Trump tariff impact of $4-5 billion, which affects Q3 and Q4 instead of only one quarter during H1. GM said it is “Making solid progress to mitigate at least 30% of this impact through manufacturing adjustments, targeted cost initiatives, and consistent pricing. (Read AutoInformed.com on: GM Cancels Q1 Earnings Call as Trump Chaos Prevails)
“We will continue to drive improved overall profitability and focus on EV profitability improvement to generate ongoing strong free cash flow. In addition, we will continue to drive American innovation in batteries, autonomous technology and software,” said Barra. “I believe everything we’re doing strategically and proactively, along with closer alignment of emissions rules with consumer demand, will further differentiate us from our competitors, increase our resilience, and help us emerge from this transition period even stronger and more profitable than before.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
GM Posts Q2 Earnings of $3 Billion
Click to enlarge.
General Motors (NYSE: GM) today posted relatively strong earnings for Q2 and H1 2025 given the ongoing chaos of the Trump Administration and its obsession with economic policies and tariffs that are harmful to the economy, consumers, and GM, which took expensive tariff hits of $1.1 billion on its balance sheet. With Q2 global sales of 1,539,000, and strong U.S. Q2 sales growth at all brands, GM estimated it increased its U.S. market share to 17.4%, making it first in total sales, with 747,000 vehicles delivered during and Q2 and 1.4 million H1 deliveries. This not arguably, but almost certainly makes GM number one in retail sales, up 10% Q2 YoY and up 12% H1 YoY.
“Despite slower EV industry growth, we believe the long-term future is profitable electric vehicle production, and this continues to be our north star. As we adjust to changing demand, we will prioritize our customers, brands, and a flexible manufacturing footprint, and leverage our domestic battery investments and other profit-improvement plans,” said Mary Barra, GM Chair and CEO, “Overall, GM is well positioned to succeed in an ICE market that now has a longer runway, Barra said.
GM is number one in U.S. truck sales, trending to lead the industry in full-size pickup sales for the 6th consecutive year and in full-size SUV sales for 51st consecutive year. Noteworthy, GM posted record crossover sales, up 16% Q2 YoY and up 23% H1 YoY. GM is also the Number 2 EV manufacturer in the U.S., with Chevrolet ranking second and Cadillac Number Five among EV brands. In AutoInformed’s view, Tesla is vulnerable since it can’t profitable make EVs without now extinct CAFE credits killed by Trump (last year it made ~$2.8 billion from them) while GM is relentlessly pursuing lower EV costs at all of its already formidable brands including Cadillac, Chevrolet, Buick, Hummer and GMC. Total EV sales through the first half of 2025 set a record at 607,089, representing a 1.5% year-over-year increase, according to Cox Automotive’s Kelley Blue Book.
Click to enlarge.
GM, wary of the volatile earnings guidance at other automakers left its 2025 earnings forecast unchanged at $10 to 12.5 billion (EBIT – adj.) despite a calendar year Trump tariff impact of $4-5 billion, which affects Q3 and Q4 instead of only one quarter during H1. GM said it is “Making solid progress to mitigate at least 30% of this impact through manufacturing adjustments, targeted cost initiatives, and consistent pricing. (Read AutoInformed.com on: GM Cancels Q1 Earnings Call as Trump Chaos Prevails)
“We will continue to drive improved overall profitability and focus on EV profitability improvement to generate ongoing strong free cash flow. In addition, we will continue to drive American innovation in batteries, autonomous technology and software,” said Barra. “I believe everything we’re doing strategically and proactively, along with closer alignment of emissions rules with consumer demand, will further differentiate us from our competitors, increase our resilience, and help us emerge from this transition period even stronger and more profitable than before.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.