U.S. Porsche dealerships now have access to technology that will allow them to use so-called behavior prediction analytics from Mastermind. The theory behind the technology sounds benign at first. However, more than 6,000 dealerships now have access to Mastermind technology that uses thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer life-cycle information, socio-demographics among other privacy invasion data – to calculate when a customer is ready to buy and why.
The Mastermind data is then distilled to a single number, the Behavior Prediction Score (BPS), a ranking from 0-100, that tells the dealer how close the customer is to purchase. Worse, Mastermind delivers customer-specific talking points to the salesperson’s buy cialis 20mg australia desktop, “helping them enhance customer engagement and ultimately leading to a more meaningful sale. Mastermind also offers personalized marketing campaigns that it claims – with abundant self-interest – is proven to increase the likelihood of a customer visiting a dealer.
AutomotiveMastermind
Founded in 2012, AutomotiveMastermind is a provider of predictive analytics and marketing automation technology for the industry. The company’s cloud-based platform – it claims – helps dealers predict automobile-buying behavior and automates the creation of “micro-targeted consumer communications,” all without the targeted customer’s permission. AutomotiveMastermind now works with more than 800 dealers, providing access to its technology to more than 6,000 dealerships nationwide. Headquartered in New York City and San Francisco, AutomotiveMastermind has more than doubled its employees in the last year.
