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Tag Archives: AutomotiveMastermind
Kiss Your Privacy Goodbye as Mastermind Grows
More than 6,000 dealerships now have access to the Mastermind technology that uses thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer life-cycle information, socio-demographics among other privacy invasion data – to calculate when a customer is ready to buy and why. Continue reading
