Click matte for more.
Ford Motor (NYSE: F ) said today that it will sell as an option a new Matte Clear Film that can be applied to any currently available Mustang paint color to create a satin-like finish. Ford said it is better for paint protection than a vinyl wrap. Deliveries of Matte Clear Film for Mustang coupe – EcoBoost, GT, and Dark Horse – will start in June 2024. It will become available on the Mustang convertible by year-end. It’s a $5995 option with a thus far unknown ‘take rate’ in industry jargon.
“Mustang has been about driving freedom and freedom of expression for 60 years, and our new Matte Clear Film provides a whole new way for customers to make Mustang their own,” said Laurie Transou, Mustang Chief Program Engineer.
The 2024 Mustang Matte Clear Film is a product of PPG. It’s designed to withstand harsh detergents used at hand or touch-less car washes, as well as road salt, bird droppings, bug splatter, and asphalt residue, Ford claims. Orders can start on 27 February. This option comes with the same 3-year/36,000-mile factory warranty that applies to all 2024 Mustangs.
Customers who order the Mustang Matte Clear Film for the Mustang Dark Horse will not get the standard Hood Accent Stripe or be able to select the Painted Racing Stripe. Matte Clear Film is not available with the GT California Special package, or the optional graphics packages on the Mustang EcoBoost and GT.
Graphic delete will also be a stand-alone item on the Mustang Dark Horse for customers who prefer a less conspicuous appearance on the most track-capable 5.0-liter Mustang with the 2024 Dark Horse Handling Package.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Mustang Matte Clear Film Coming from Ford
Click matte for more.
Ford Motor (NYSE: F ) said today that it will sell as an option a new Matte Clear Film that can be applied to any currently available Mustang paint color to create a satin-like finish. Ford said it is better for paint protection than a vinyl wrap. Deliveries of Matte Clear Film for Mustang coupe – EcoBoost, GT, and Dark Horse – will start in June 2024. It will become available on the Mustang convertible by year-end. It’s a $5995 option with a thus far unknown ‘take rate’ in industry jargon.
“Mustang has been about driving freedom and freedom of expression for 60 years, and our new Matte Clear Film provides a whole new way for customers to make Mustang their own,” said Laurie Transou, Mustang Chief Program Engineer.
The 2024 Mustang Matte Clear Film is a product of PPG. It’s designed to withstand harsh detergents used at hand or touch-less car washes, as well as road salt, bird droppings, bug splatter, and asphalt residue, Ford claims. Orders can start on 27 February. This option comes with the same 3-year/36,000-mile factory warranty that applies to all 2024 Mustangs.
Customers who order the Mustang Matte Clear Film for the Mustang Dark Horse will not get the standard Hood Accent Stripe or be able to select the Painted Racing Stripe. Matte Clear Film is not available with the GT California Special package, or the optional graphics packages on the Mustang EcoBoost and GT.
Graphic delete will also be a stand-alone item on the Mustang Dark Horse for customers who prefer a less conspicuous appearance on the most track-capable 5.0-liter Mustang with the 2024 Dark Horse Handling Package.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.