Customers who purchase or lease a new 2014 Chevrolet, Buick or GMC car, truck or crossover in the U.S. will be covered by a new free maintenance program that includes scheduled services for two years or 24,000 miles, whichever occurs first.
“This new plan will kick off our customers’ ownership experience on the right foot and keep our strong sales momentum going,” said Dan Akerson, General Motors Chairman and CEO, who announced the plan at GM’s 2013 annual meeting of stockholders.
On most 2014 vehicles, Chevrolet, Buick and GMC dealers will complete an oil and filter change, four-wheel tire rotation, and conduct a 27-point vehicle inspection based on what is called for in the vehicle owner’s manual maintenance schedule and oil life monitoring system.
Some alternative-fuel vehicles do not include oil changes, and some performance vehicles do not include tire rotations when that service is not recommended. The free maintenance program covers up to four service visits in the 24-month period, and is fully transferable to subsequent owners. Customers who have already purchased or leased a 2014 model year vehicle will also receive the scheduled maintenance program.
Cadillac vehicles beginning with the 2011 model year are already covered by the Cadillac Premium Care Maintenance Program, which covers scheduled maintenance services including oil changes, tire rotation, most air-filter changes, and an inspection for four years or 50,000 miles, whichever comes first.
“We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road,” Akerson said. “
IT was the second marketing move by GM this week. Earlier GM said that remotely unlocking doors, activating horn and lights and remote start for factory-equipped vehicles are among services General Motors will make standard via smartphone for five years through the OnStar RemoteLink Mobile App.
The new RemoteLink Key Fob Services program for OnStar-equipped 2014 Chevrolet, Buick, GMC and Cadillac models applies even if the owner declines to pay for other OnStar services. OnSatr claimed it is the broadest deployment of remote services offered through a mobile app by any auto manufacturer. Thirty-six 2014-model year GM vehicles are compatible with the RemoteLink mobile app.
“GM owners request remote door unlock assistance through OnStar more than 60,000 times each month, so it makes sense for us to offer RemoteLink Key Fob Services to enable customers to lock, unlock or start their vehicle from anywhere they have a wireless or cellular connection,” said Mary Chan of OnStar.
The full set of RemoteLink Mobile App services remain available with a trial or paid OnStar subscription. These other services include monitoring the status of the vehicle’s operating systems, including remaining oil life, fuel level range in miles, tire pressure, and miles per gallon. It also includes a one-touch connection to an OnStar Advisor for a simple request or emergency need. RemoteLink Mobile App users with the Directions and Connections plan can also send Turn-by-Turn directions directly from their smartphone to their vehicle.
Once a customer takes delivery of an eligible 2014 GM vehicle, he or she can simply download the free application to a compatible smartphone and agree to terms. The five-year period runs from the vehicle delivery date.