Carvana, the auto retailer in the U.S. and an e-commerce platform for buying and selling used cars, has released an online car buying analysis. Based on a claimed tens of thousands of purchases and millions of site visits, it’s a look at online car shoppers during 2019.
In the report, some comparisons can be drawn between the traditional car shopper and the online car shopper:
- Sedans, as an example, were popular with online car buyers in 2019, as well as with Millennials.
- Online car buyers are also fast. One vehicle on Carvana was live on the site for just 9 minutes before a customer completed the purchase process. This compares to the average three hours one may spend at the dealership.
“We’ve amassed a wealth of data from the 177,549 cars we sold online in 2019, providing valuable insights for our industry-first report of online car buying,” said Ernie Garcia, Carvana founder and CEO.