Sunset for German performance brands? Click for more.
Porsche AG (P911.DE) said today that it delivered a total of 279,449 cars to customers globally during 2025, a decline of -10% from 310,718 in 2024. The Macan remains the strongest model line with 84,328 cars delivered.*
“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.
Porsche made the debatable claims that it re-positioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 offered combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4% of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2% being fully electric and 12.1% being plug-in hybrids.
Click to enlarge.
“This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22% for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9% electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives lead European delivery figures. At the same time, the combustion-engined and T-Hybrid 911 set a new record with 51,583 deliveries worldwide,” Porsche said.
North America Remains Largest Sales Region
With 86,229 deliveries, North America remains the largest sales region, as it was in 2024. After record deliveries in 2024, the Overseas and Emerging Markets also largely maintained its previous-year levels, with 54,974 cars delivered (-1%). In Europe (excluding Germany), Porsche delivered 66,340 cars by the end of the year, down 13% year-on-year. In the German home market, 29,968 customers took delivery of new cars – a decline of -16%. Claimed reasons for the decrease in both regions include supply gaps for the combustion-engined 718 and Macan models due to EU cybersecurity regulations.
In China, 41,938 cars were delivered to customers in the world’s largest car market. (-26%). “Key reasons for the decline remain challenging market conditions, especially in the luxury segment, as well as intense competition in the Chinese market, particularly for fully electric models.”
Model Line Performance
Deliveries of the Macan totaled 84,328 units (+2%), with fully electric versions accounting for more than half at 45,367 vehicles. In most markets outside the EU, the combustion-engined Macan continues to be offered, with 38,961 of these delivered. Some 27,701 Panamera models were delivered by the end of December (-6%).
The 911 sports car recorded 51,583 deliveries by year-end (+1%), setting another delivery record. The 718 Boxster and 718 Cayman totaled 18,612 deliveries, down 21% from the previous year due to the model line’s phase-out. Production ended in October 2025.
The Taycan accounted for 16,339 deliveries (-22%), “mainly due to the slowdown in the adoption of electro-mobility.” The keys to 80,886 Cayenne models were handed to customers in 2025, a decline of -21%, “partly due to catch-up effects the previous year. The new fully electric Cayenne celebrated its world premiere in November, with the first markets to offer the model beginning to deliver to customers this spring. It will be offered alongside combustion-engined and plug-in hybrid versions of the Cayenne.”
“In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models,” said Becker.
“In parallel, Porsche is consistently investing in its three-pronged powertrain strategy and will continue to inspire customers with unique sports cars in 2026. An important component is the expansion of the brand’s customization offering – via both the Exclusive Manufaktur and Sonderwunsch program. In doing so, the company is responding to customers’ ever-increasing desire for individualization.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche Sales Drop 10% in 2025
Sunset for German performance brands? Click for more.
Porsche AG (P911.DE) said today that it delivered a total of 279,449 cars to customers globally during 2025, a decline of -10% from 310,718 in 2024. The Macan remains the strongest model line with 84,328 cars delivered.*
“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.
Porsche made the debatable claims that it re-positioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 offered combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4% of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2% being fully electric and 12.1% being plug-in hybrids.
Click to enlarge.
“This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22% for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9% electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives lead European delivery figures. At the same time, the combustion-engined and T-Hybrid 911 set a new record with 51,583 deliveries worldwide,” Porsche said.
North America Remains Largest Sales Region
With 86,229 deliveries, North America remains the largest sales region, as it was in 2024. After record deliveries in 2024, the Overseas and Emerging Markets also largely maintained its previous-year levels, with 54,974 cars delivered (-1%). In Europe (excluding Germany), Porsche delivered 66,340 cars by the end of the year, down 13% year-on-year. In the German home market, 29,968 customers took delivery of new cars – a decline of -16%. Claimed reasons for the decrease in both regions include supply gaps for the combustion-engined 718 and Macan models due to EU cybersecurity regulations.
In China, 41,938 cars were delivered to customers in the world’s largest car market. (-26%). “Key reasons for the decline remain challenging market conditions, especially in the luxury segment, as well as intense competition in the Chinese market, particularly for fully electric models.”
Model Line Performance
Deliveries of the Macan totaled 84,328 units (+2%), with fully electric versions accounting for more than half at 45,367 vehicles. In most markets outside the EU, the combustion-engined Macan continues to be offered, with 38,961 of these delivered. Some 27,701 Panamera models were delivered by the end of December (-6%).
The 911 sports car recorded 51,583 deliveries by year-end (+1%), setting another delivery record. The 718 Boxster and 718 Cayman totaled 18,612 deliveries, down 21% from the previous year due to the model line’s phase-out. Production ended in October 2025.
The Taycan accounted for 16,339 deliveries (-22%), “mainly due to the slowdown in the adoption of electro-mobility.” The keys to 80,886 Cayenne models were handed to customers in 2025, a decline of -21%, “partly due to catch-up effects the previous year. The new fully electric Cayenne celebrated its world premiere in November, with the first markets to offer the model beginning to deliver to customers this spring. It will be offered alongside combustion-engined and plug-in hybrid versions of the Cayenne.”
“In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models,” said Becker.
“In parallel, Porsche is consistently investing in its three-pronged powertrain strategy and will continue to inspire customers with unique sports cars in 2026. An important component is the expansion of the brand’s customization offering – via both the Exclusive Manufaktur and Sonderwunsch program. In doing so, the company is responding to customers’ ever-increasing desire for individualization.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.