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Tag Archives: 2011 China Escaped Shopper Study
Competition in Chinese Auto Market Results in Cross Shopping Record. U.S. Brands Suffer Because of Poor Fuel Economy
Fuel economy is also among the top rejection reasons, particularly given the sharp increases in gas prices that have occurred in recent years. Fuel economy is becoming a challenge for nearly all manufacturers, but particularly so for U.S. brands. Approximately one in four rejecters (24%) say they rejected a model of a U.S. brand because they expected better fuel economy. Continue reading
